History Comparison Betwen Mexican and African Americans Essay

The history of Mexican Americans is comparable to that of African Americans: filled with stories of conquest, racism, and discriminatory acts posed by society. The past has triggered Chicanos to fight back against injustices, in hopes of reforming immoral treatment, and emerging as an equal part of America’s society. The Chicano movement yielded some successes in this aspect. However, mass media and stereotypes confirm the notion that Mexican Americans are still viewed as a â€Å"lesser† people. This stems from the long-established concept of racial stratification. In this case, it indicates that Anglo-Americans have hierarchy over Mexican Americans. Consequently, discrimination towards Chicanos is still prevalent, despite ongoing efforts by activists for change. This nation was socially molded based on the idea that there is a hierarchy of races, and as long as that idea exists, Mexican Americans will continue to suffer inequality. In â€Å"Sexual Violence in the Politics of Conquest’, Castaneda explores the sexual crimes against Amerindian women during the Spanish conquest of Alta California. The soldiers accompanying the missionaries on the settlement raped and violated the native women openly. There were many incidents before rules were set to govern the matter, but even after the rapes continued to occur. One court case recorded in 1773 indicates that there was no intention to grant justice to the victims. The natives took matters into their own hands and formed forces to seek their own justice (similar to Chicano activist groups that seek reform for discrimination), but to no avail. Castaneda goes on to explain that the actions of the soldiers were not farfetched from practices of Western civilization (27-28). Because these dark crimes were normal for the dominant culture, they were automatically imposed on the natives, who were supposed to accept this without resistance. This is similar to Mexican Americans during the Chicano movement, who were not given equal opportunities for education and employment because they were not in the central group. In both situations, the majority emasculates the men and oppresses the women of the minority. The idea of hierarchy is apparent in this passage; Catholic missionaries try to strip the natives of their culture and convert them to value Western practices because they consider themselves the ‘prominent’ people. The history of the Chicano Movement can date back to the Manifest Destiny. In the 1840s, the United States planned to expand its territory and take Mexico, which had become independent from Spain. In reporting these events, Leo Cervantes notes the attitude of superiority that the Americans displayed in their imperialist plan. He notes one adherent’s thoughts, who asked â€Å"why resign this beautiful country to the custody of the ignorant cowards who have ruled for the last 25 years? † (13). Cervantes also quotes Thomas Jefferson, who has similar views of the matter, and promoted â€Å"policies of non-miscegenation† during the expansion (14). Even before Anglo-Americans were acquainted with Mexicans, they held predisposed opinions of contempt for them. As I suggested, Arturo Rosales agrees, â€Å"An underlying cause for the hostility Anglo-Americans felt for Mexicans was a preexisting ideology of racism† (5). These preconceived notions of Mexican Americans were the beginning of negative stereotypes attached to them. Today Chicanos are often represented in the media as uneducated thugs, loose women, or undocumented workers. Even whites who claim they are not racist may practice aversive racism by absorbing the images portrayed in media. It is this ideology of racism has contributed to discrimination over the years and inversely, the building of the Chicano Movement. The movement flourished in the 1950s and 1960s, feeding off other civil rights movements, particularly the African American movement. Both African American civil rights activists and Chicano activist protested the unlawful repression of minorities in America. They protested the terrible education system, police brutality, and denial of economic opportunities. Arturo Rosales compares Chicano activist, Cesar Chavez to Martin Luther King. It is expected that on this path to address the plight and repression of their people, Chicanos were met with resistance from White Americans. Rosales notes that police officers and other uniformed officials â€Å"were employed to suppress manifestations of discontent and did so using violence† (xv). It can be suggested that Anglo-Americans considered Chicanos a threat to the racial hierarchy, so they took action. Cervantes supports this theory, quoting Brooks Adams who said, â€Å"When a highly centralized society disintegrates, under the pressure of economics condition, it is because the energy of the race has been exhausted (18). This point illustrates the pressure Anglo-Americans felt to keep superiority over Mexicans. The American achievement ideology suggests four points: Anyone can make it. American society is fair and open. Success is based on merit. Moreover, inequality is the result of differences in ability and ambition. This ideology contradicts the apparent effects of a racial hierarchy. Stratification of races has formed structural discrimination among minorities, specifically, Mexican and African Americans. The poor education, poor neighborhoods, and badly equipped jobs that these minorities are subjected to prevent them from achieving upward mobility. However, white America still neglects to acknowledge these factors. Historian, Oscar Lewis, believed that people living in poverty are to blame for their own situation, yet minorities’ history in America consists of repression and treatment as inferior beings. There is no questioning it; racial classes have been socially constructed and this has directly affected minorities. The Chicano Movement has led to some advances for Mexican American such as the growing numbers of Latinos attending school, and raise concerns about unequal treatment to Chicanos. However, because underlying values of America are products of a deep-rooted, corrupt social structure, issue of prejudice will continue to exist.

Dota Thesis Essay

Here in the Philippines, we believe in the saying of our national hero Dr. Jose P. Rizal that â€Å"Youth is the hope of our Mother land†. In their hand lies the future generation to follow. But as we see from the situation nowadays, what we are expecting from the youth is the contrary if the saying. Teenagers are prone to pregnancy. Almost every year there is a rapid increase on the number of pregnant youths. One of the major causes of this problem is that most of the youths nowadays grew up in broken homes. Parents either the father or mother of the youths chose to leave their children behind because of the fact that they cannot handle anymore their obligation as parents. In relation to this problem, our government is now working on the Reproductive Health Bill (RH Law) as one of the most effective solution not only to teenage pregnancy but also to the increasing population of our country. The literature review was conducted to identify risk factors associated with teenage pregnancy and parenthood, including patterns of teenage sexual behaviour, as well as current knowledge about effective strategies in teenage pregnancy prevention. The impact of teenage parenthood on parents and children and ways of supporting pregnant and parenting young women was also explored. The review relied predominantly on Australian literature in order to reflect local issues and perspectives. However, the need to consider more recent or extensive research in some areas required the use of overseas literature, mainly from the US and the UK.Teenage pregnancies in the Philippines surged by 70 percent over one decade, a ranking official of the United Nation Population Fund Agency (UNFPA). Ugochi Daniels, UNFPA country representative, said the rising number of teenage pregnancies in the country is an area of concern that the agency is giving serious attention to, exposing as it does adolescent girls (10 to 19 years old) to high risk. Government statistics on female adolescent pregnancies indicate that the total number of annual births changed little over the preceding 10 years, but the number of teenage pregnancies rose 70 percent, from 114,205 in 1999 to 195,662 in 2009. Based on data compiled from birth certificates, of the 1.75 million live births in 2009, the latest review year, over 11 percent involved teenage mothers. Teenage pregnancy is widespread in the Philippines, especially amongst the poor. It is astory that may not be too pleasant, but one that is repeated all too often.Teen pregnancy is anobvious rising issue in our society. During the 21 st century, the statistics about this issue continues to rise even though there are a lot of disadvantages that young mothers and fathers can obviously get in the said issue. Fox (2008) defined teenage pregnancy as: Teenage pregnancy is one of the most important and alarming issues in today’s world. A teenage pregnancy, also referred to as teen pregnancy, comes to be when a girl attains motherhood before she becomes a major or adult, as laid down by the law of the land Some 16.5 million Filipinos belong to the 15-24 year old age group. We are forced with a glaring truth that at a very young age, a lot of young people today have children of their own. 30% of all births belong to this age group; and by the age of 20, 25% of the youth are already mot hers. This shocking truth about teenage pregnancy in the Philippines should wake the government and parents themselves to take action (Flores, 2008). According to the 2002 Young Adult Fertility and Sexuality Study by the University of the Philippines Population Institute (Uppi) and the Demographic Research and Development Foundation, twenty six(26%) of our Filipino youth nationwide from ages 15 to 25 admitted to having a premarital sex experience. What ¶s worse is that 38 percent of our youth are already in alive-in arrangement. Another is the 1998 National Demographic and Health Survey (NDHS)reveals that 3.6 million of our teenagers (that’s a whopping 5.2 percent of our population!) got pregnant. In 92 percent of these teens, the pregnancy was unplanned, and the majority, 78 percent, did not even use contraceptives the first time they had sex(Singsong, 2008).Most teenagers don’t plan to get pregnant, but many do. Teen pregnancies carry extra health risks to the mother and the baby. Risks for the baby include premature birth and a low birth weight. To control this, we must help each other by following the suggested solutions. I. Cause Causes of teenage pregnancy are occurring due to following reasons according to Fox (2008): Consequence of raging hormones. Most teenagers experience sudden and hitherto unknown emotions and feelings during their early puberty. All this, coupled with a sudden sense of new-found freedom and sexuality, results in many of them giving vent to their feelings through sexual expressions and experiences. Of course, most countries stress on sex education in schools, but yet, some teenagers involve themselves in unsafe sex, which could lead to unwanted pregnancies. Peer pressure. A lot of teenagers indulge in early sexual behaviour due to peer pressure. This is due to the fact that they feel the great need to be ‘hip’ and ‘accepted’ by their circle of friends. The only way they could probably achieve that would be by having a boyfriend or girlfriend or at least by dating and indulging in sexual acts often. Contraceptive Failure. Though there are many types and brands of contraceptives and emergency birth control pills easily available in the market, these are never a guarantee for complete safety. Only Mother Nature knows when she might want to get into action, so no form of birth control is going to be completely foolproof! (Fox, July 18, 2008).Other causes of teenage pregnancy are: 1. Lack of Parental Guidance. Most people evade their children from talking about sex. In some cases, they provide false information regarding sex and discourage their children to participate in any informative discussion about sex. In some cases, teenage mothers are not well educated about sex before getting pregnant and thus this leads to lack of communication between the parents and the children. 2. Inadequate Knowledge about Safe Sex. Most adolescents are unaware of safe sex. They probably have no access to the traditional methods of preventing pregnancy. And the main reason behind is that they are either too embarrassed or fear to seek information about it. It was found that more than 80% of teenage pregnancies are unintended. 3. Exploitation by Older Men. This is another major factor that contributes to pregnancyamong the teenagers. Those girls who date older men are more likely to become pregnant before they attain womanhood. Rape, sexual exploitations etc. also takes place th at leadsto unwanted pregnancy among teenage girls. 4. Socio Economic Factors. Teenage girls who belong to the poor families are more likelyto become pregnant. Researchers have found that even in the developed countries teenage pregnancy occurs most commonly among the deprived sections. 5. Glamorization of Pregnancy. The movie industry and the media contribute to teenage pregnancy by glamorizing teen pregnancy in news stories and movies. Movies that depict teen pregnancy as something to be desired encourage teens to engage in reckless sexual activity, according to ABC’s â€Å"Good Morning America.† During adolescence, teens become more focused on their appearance and how their peers perceive them. They want to be seen as part of the group, so if teen pregnancy is viewed as acceptable in their school or amongst their friends, they may seek to become pregnant as a way to gain social acceptance. 6. Teenage Drinking. Teen drinking can cause an unexpected pregnancy, according to the website Love to Know. Many teens experiment with drugs and alcohol. Drinking lowers a teen’s ability to control her impulses, contributing to 75 percent of pregnancies that occur between the ages 14 and 21. Approximately 91 percent of pregnant teens reported that although they were drinking at the time, they did not originally plan to have sex when they conceived. 7. Sexual Abuse or Rape. Teens can become pregnant as a result of sexual abuse or rape. The Guttmacher Institute states that between 43 and 62 percent of teens acknowledge that they were impregnated by an adult male, and two-thirds report that their babies’ fathers are as old as 27. Approximately 5 percent of all teen births are the result of a rape. 8. Inconsistent use of birth control Even though the use of contraceptives has increased among teenagers, its use remains spotty. Teens may use birth control to help prevent teen pregnancy, but most do not use contraceptives consistently. Erratic contraceptive use, however, is better than none. A sexually active teen that does not use any birth control has a 90 percent chance of becoming pregnant within a year. Some of the reasons that birth control is not used include the following: uneducated about birth control, uncomfortable using birth control methods and unable to access reliable birth control. 9. Abstinence-only sex education. Despite recent government efforts to fund abstinence-only sex education, the vast majority of teenage boys and girls (62 percent and 70 percent) have initiated vaginal sex by the age of 18. Because of their nature, abstinence-only programs leave out educational information on birth control. These programs have never been shown to actually reduce the incidence of teen pregnancy. However, they are the programs that receive the most funding from the government. There are state governments that forbid any sort of teen sex education in schools at all. This means that teens that experiment may not have information on birth control and are more likely to engage in activity that results in teen pregnancy. 10. Psychological factors. The immature and irresponsible behaviour arising duet complex teenage psychology is another important cause of teenage pregnancies. Teenagers often go through a number of emotions because of their own transition from childhood and peer pressure. The causes above are also similar to the causes here in the Philippines. II. Solution a) Existing Solutions – since abortion is immoral and legally wrong here in the Philippines, they consider adoption for the baby or acceptance for the parents. If not yet born, then they suggest that the baby not be killed. Currently, the government proposes sex education but it is still debated whether it would be taught or not. One way to prevent pregnancy is by practicing safe sex. In addition to it, birth control tools such as condoms, pills, intra-uterine devices or supremacies can regulate the fertility of a woman’s eggs. Even though it decreases the chances of not being pregnant, still it is not 100%sure and effective to avoid pregnancy. Some are even desperate that they will come to a point that they have to abort their babies without knowing the effects it may cause to the mother and it will kill the conscience of who will ever do this abortion thing. With the help of Science, Medicine has developed a new pill contraceptive namedRU486, the morning after solution to a sex encounter. Teenagers nowadays are sexually active without their parents knowing their sexual activities. Often times, media promotes sexuality to the young which may cause them to be mislead with wrong information about sex and they might be misguided, that’s why parents play an important role to the lives of their children. For all we know, sex is for those couples who already undergo to the Sacrament of Marriage, because doing sex needs a lot of sense of maturity not only physical but mental and spiritual basis. Once a pregnancy occurs from premarital sex, the couple is bound to live together for the rest of their lives with or without marriage because they have now the obligation to raise the child. The best way to avoid teen pregnancy is by avoiding or abstaining from sex before marriage. One thing is for sure, abstain from sex will keep you 100% safe from diseases, undesired relationship, and of course teenage PREGNANCY (Life Challenges -AllAboutLifeChallenges.org, 2011). Other possible Solutions are: 1. Abstinence from sex until you are old enough to do so. 2. Usage of contraceptives and other forms of birth controls. 3. Sex Education. 4. Affection and Guidance of parents. 5. Counselling. 6. Discouraging early dating What Ever the solutions may be, we must all keep in mind that we must be pro-life. b) How it is done in other countries. Existing solutions do not only exist on the Philippines but also on other parts of the world. For Example, abortion in the United States has been legal in every state since the United States Supreme Court decision in Roe V. Wade, on January 22, 1973. Prior to â€Å"Roe†, there were exceptions to the abortion ban in at least 10 states; â€Å"Roe† established that a woman has a right to self-determination (often referred to as a â€Å"right to privacy†) covering the decision whether or not to carry a pregnancy to term, but that this right must be balanced against a state’s interest in preserving fetal life (Wikipedia, 2011). In Egypt, they teach knowledge about male and female reproductive systems, sexual organs, contraception and STDs in public schools at the second and third years of the middle-preparatory phrase (when students are aged 12-14)(Wikipedia, 2011). In France, They promote sex education and it has been part of school curricular since 1973. Schools are expected to provide 30 to 40 hours of sex education, and pass out condoms, to students in grades eight and nine (Wikipedia, 2011). In Britain, which has one of the highest teenage pregnancy rates in Europe ,sex education is a heated issue in government and media reports In Sweden, sex education has been a mandatory part of school education since 1956. The subject is usually started between ages 7 and 10, and continues up through the grades, incorporated into different subjects such as biology and history In some countries, such as America, Falcon punch is done by the teens. The Falcon Punch is most often used to end the untimely pregnancy of a loved one in a humane manner, especially if the loved one happens to be under the age of sixteen. (EncyclopediaDramatica,2011). Active euthanasia, commonly referred simply as euthanasia, is only legal in the Netherlands and Belgium. (Wiki Answers, 2011) Euthanasia is the intentional killing by act or omission of a dependent human being for his or her alleged benefit, and over the years it has been one of the favourite tools of those who think society is better off when we take active steps to kill the poor, the disabled, the elderly, or the  ³unwanted ´. Today the debate over euthanasia most commonly revolves around the issue of physician-assisted suicide. There are many forms of euthanasia but the assisted suicide is its most common from. This method has also been done to prevent teenage pregnancy. (Wikipedia,2011) There are many possible solutions that can be done, some countries perform different methods that are immoral for Filipinos. One example is abortion. But amidst all this, we must learn to give importance to life because it is God’s wonderful gift to all of us STATEMENT OF THE PROBLEM: This study answers the following questions: 1. What is your reaction on teen pregnancy? 2. Do you know anything about RH Law? 3. Did you ever think of aborting a baby? 4. Do you still continue to pursue your education? 5. Do you know of anywhere in your local area where free condoms are available to younger couples? 6. What is the best solution or prevention on Early Pregnancy? 7. How the other country preventing early pregnancy. Locale of the Study The Study was done in STI College Laguna, The IT students give an survey about their reaction about Early Pregnancy and what they say about passing the RH Law. Importance: The fact is that the RH Bill is now a law of the Republic, and the President, barring judicial intervention, has the obligation of seeing to its effective, just and balanced implementation. Indeed, it would be tragic if, after all the acrimony, we end up with a law that is not implemented like many good legislation in this country. According to Dean Tony La Vina, in her view, the protracted debate, even if it was too long (lasting 13 years), actually improved the bill and, thanks in part to the opponents of the bill, we have a much more balanced and a better law than originally proposed. Among others, it is clear that abortifacient methods are prohibited (although the definition of abortion as preventing implantation of a fertilized ovum is controversial), freedom of conscience is respected, and there is neither a mandate to reduce our population nor a preference for smaller families. Below is a summary of what I believe are the most important provisions under the RH Law: * It affirms in a balanced way various state policies related to the right of health, including reproductive health, the rights of women, couples and families, and the protection of the life of the mother and the unborn. The law provides for spousal and parental consent in specific instances although safeguards to protect the individual rights of mothers or those availing of a service or procedure are also included. * In my view, the RH Law’s most important provision is the guarantee by the State to provide â€Å"universal access to medically-safe, non-abortifacient, effective, legal, affordable, and quality reproductive health care services, methods, devices, supplies which do not prevent the implantation of a fertilized ovum as determined by the Food and Drug Administration (FDA) and relevant information and education thereon according to the priority needs of women, children and other underprivileged sectors.† * In implementing the above policy, the State shall promote and provide information and access, without bias, to all methods of family planning, including effective natural and modern methods which have been proven medically safe, legal, non-abortifacient, and effective in acco rdance with scientific and evidence-based medical research standards. If this â€Å"no bias† principle is actually implemented, it will go a long way in reducing acrimony in the law’s implementation. * The RH law also provides that the State shall also provide funding support to promote modern natural methods of family planning, especially the Billings Ovulation Method, consistent with the needs of acceptors and their religious convictions. * The RH Law does not set demographic or population targets, and in fact, states that the mitigation, promotion and/or stabilization of the population growth rate is incidental to the advancement of reproductive health. Further, each family has the right to determine its ideal family size: although the State is mandated to equip each parent with the necessary information on all aspects of family life, including reproductive health and responsible parenthood, in order to make that determination. * Religious freedom is actually respected in the RH Law. Hospitals owned and operated by a religious group do not have to provide services contrary to its beliefs although these hospitals shall immediately refer the person seeking such care and services to another health facility, which is conveniently accessible. The conscientious objection of a health care service provider based on his/her ethical or religious beliefs are also respected, accompanied by an obligation for referral. These exceptions do not, however, apply in emergency cases. * The RH Law provides that no person shall be denied information and access to family planning services, whether natural or artificial. Minors however will not be allowed access to modern methods of family planning without written consent from their parents or guardian/s except when the minor is already a parent or has had a miscarriage. * Finally, age- and development-appropriate reproductive health education to adolescents (10-19 years) is mandated for public schools, which program shall be based on consultations with parents-teachers-community associations, school officials and other interest groups. Private schools may adopt the program at their own option, but consistent with religious freedom, are not obliged to do so. Scope and Limitations: This investigation is conducted to determine the rate of STI students that is reacted on Early or Teen Pregnancy. This way, we could determine the status and profile of the teenager Reaction in teenage pregnancy. The aspects looked into were the quantitative information of number of STI IT students Reaction in teenage pregnancy and the data behind this. This investigation focuses on number of IT students Reacted in teenage pregnancy in STI College Laguna portrayed by our group as respondents during February 2013. Definitions of Terms Teenage pregnancy – refers to any pregnancy on women that took place between the ages 13 – 19 years old. Teen aged Students – refers to students that ages a number that end in â€Å"teen† as the last syllable such as13, 14, 15, 16, 17, 18, and 19. Rate – refers to a quantity from a recent quantity STIS – refers to Sexually Transmitted Infections STDS – refers to Transmitted Diseases Sex – the sum of the structural, functional, and behavioural characteristics of organisms that are involved in reproduction marked by the union of gametes and that distinguish males and females RH – Reproductive Health Contraceptives – A device or drug serving to prevent pregnancy. Reference: http://www.dcsi.sa.gov.au/pub/ http://www.scribd.com/doc/51595306/Teenage-Pregnancies-in-the-Philippines-2, http://www.rappler.com/thought-leaders/18972-reconciliation-post-rh-law

The founding of the UN during the Second World War shows that the UN Essay

The founding of the UN during the Second World War shows that the UN can meet international challenges in the way that the Leagu - Essay Example That way, if a country decides to make genocide legal, the international community can impose trade restrictions, embargos, and other measures in order to weaken that country’s ability to carry out its plans. In addition, an international government makes possible the use of a widespread alliance in military actions against a country such as Germany in World War II. However, the League of Nations proved incapable of preventing the aggressive military actions of Germany in the years leading up to the Second World War, which created the need for the United Nations, which is more structurally able than its predecessor to handle such international challenges. The intergovernmental League of Nations was formed in 1919 at the Treaty of Versailles immediately after the First World War, tasked with the responsibility of preventing another such war and maintaining world peace. It planned to do so through disarmament, serving as an international arbiter of disputes, and by enforcing law s related to prisoners of war, the arms trade, and global health (League of Nations). The countries of the world readily approved of the idea of the League, noting that the Great Powers of the world needed to take increased responsibility in ensuring the global security of the world. The Great Powers began to realize that eventually, in a conflict between countries, they would have to become involved (Walters). Because the League of Nation had no standing army of its own, it relied on the Great Powers for its security measures. The resolutions that the League drafted were to be enforced by the larger armies of the world and, thus, the League relied on the active and full participation of each of its members (League of Nations). However, many armies were hesitant to fully engage those resolutions for a number of reasons. In some cases, the League would draft a resolution against an economic partner or long-time ally of one of the Great Powers. For example, during the conflict between Italy and Ethiopia in the mid-1930s, the League called resolutions against Italy. Few countries complied, due to Italy’s status in the world as an economic and political ally. Italy itself mocked the resolutions, which damaged the public image of the League as the world’s policing agency (Jahanpour). These kinds of acts undermined the effectiveness of the organization not only to carry out its intergovernmental security role, but also to serve as an effective arbiter between states. Once countries did not respect the authority of the League, they did not respect its ability to effectively bring about conclusions to those conflicts. The greatest failure of the League came in the late 1930s with Germany’s non-compliance. Starting with a complaint from a Jewish German about rights violations based on religion, sanctions from the League on Germany resulted (Shoah Resource Center). These resolutions banned racist laws. Because one of the stated goals of the League w as to protect minorities in Europe, the organization lived up to its mission (Walters). However, in 1937, Hitler-led Germany refused to recognize itself as part of the League and continued enforcement of laws against Jews. The failure of the League in this instance was constituted by the assumption that the Great Po

Marketing Plan for Atlantic Quench Cranberries Inc Essay - 9

Marketing Plan for Atlantic Quench Cranberries Inc - Essay Example The research will mainly focus is the population that is highly demanding for natural and healthy drinks today. The budget for the marketing plan will cover the costs of doing market research, differentiating products, and advertising the improved products. The emphasis of this marketing plan is to ensure the healthy products from this company reach the target market. The Cranberry products include juice drinks with cranberry flavors. In 2002, the co-operative introduced to the market the Cranberry Classic in a 250 ml with an aim to target desire consumers in the convenience sector. In 2003 the organization, AQC increased its products of the ‘light’ low-calorie fruit drinks. These were inclusive of cranberry and blackcurrant, cranberry and raspberry, and cranberry and mango. Later in 2004, a white cranberry juice drink was launched and promoted as sweeter and smoother alternative to the red cranberry juice drinks. These measures have been introduced to specifically targe t the fast-growing chilled drinks sector. A cranberry and mandarin juice drink were introduced to the market in 2005. According to the publication by Public Health England (PHE), â€Å"Soft drinks account for the main cause of sugar consumption between 2008 and 2012†. Several governmental and non-governmental bodies, such as National Health Service (NHS) and Scientific Advisory Committee on Nutrition (SACN) are; therefore, keen to reduce the consumption of sugary drinks by supporting and â€Å"pushing† sugar taxation. Due to consumer awareness, buyers prefer more healthy drinks with less containing sugar. In the UK demand is increasing for healthy juice drinks, leaving carbonated soft drinks behind, because of the poor image created in recent years.

Writing Assignment Essay Example | Topics and Well Written Essays - 750 words - 2

Writing Assignment - Essay Example This paper will critically analyze the book Frankenstein by Shelley on the teachings of the actions we take whether they are justifiable and redeemable in our current world. At the end of the book, the creature promises to destroy himself. This is highly not justifiable for this creature. The creature reasoning as to commit suicide is as a result it had the feelings of human nature. The creature felt mistreated and segregated. The main driving force was the realization that Frankenstein his own creator had abandoned him. In search to kill the creator the creature came to Frankenstein had died, it felt lonely as that was the family he ever knew was all gone, (Shelly p 68). The moral teaching is that everyone needs to have a sense of belonging. The creature lacked this love and therefore had to react this way. The creature could have been redeemed. The creature had no harm to any other living organisms like the plants and birds of the air. The creature had some sense of humor. Despite having destroyed the Frankenstein’s family. The creature didn’t cause any physical or psychological harm Robert Walton, (Shelly p 69). Frankenstein as seen in the Shelly novel, he created a creature and abandoned the creature without having taken fully responsibility of his creation. This relates very well to the many things that need our attention and jokingly we neglect them. In relation to the world this can as well be related to the irresponsible parents who bear children and fail to bring them up in the right quality life. These kind of neglected individuals are frustrated and have no true meaning of life. When these children grow up and realize what happened in their early life, the first victims are the parents, (Shelly p 22). The parents will have to pay the price for having neglected their uncontrollable children who then end up in crime. The issue of

Analysis of the integrated marketing communications mix strategies of Essay - 3

Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand - Essay Example Apple should ensure consistency in the messages and slogans should focus on the unique selling points or the differentiated benefits. Apple should segment its market and select an appropriate media channel for each target audience in order to improve the effectiveness of marketing communication. The company must position the brand as innovative and premium brand that delivers added customer value. Apple Incorporation is a multinational company that designs, creates and sells consumer electronics, personal computers, computer software and smart phones (Arthur 2014). The company has attained consistent market growth and profitability due to its culture of product innovation that ensures that the company anticipates and meets the changing customer product requirements (Arthur 2014). Some of the innovative products that have attained global customer loyalty include the iPhone, iPad and iPod products that revolutionalised the technology industry (Arthur 2014). The mission of Apple is to bring the best personal experience to students, creative professionals, educators and consumers across the world through offering them with innovative hardware software and internet products (Arthur 2014). The report will analyse Apple Smartphone brand integrated marketing communication strategies with a focus on how branding and positioning strategies can facilitate the design and implementation of integrated marketing communications mix. The next part of the report will be an analysis of the Smartphone market in UK including the key competitors, market trends and environment factors that have influence on the strategic decisions. The report will also discuss the strategies implemented by Apple including the target audience, brand positioning, media selection and communication mix management. The last part of the report will be a recommendation that explains how Apple Inc can make the IMC

Issues affecting health care delivery Essay Example | Topics and Well Written Essays - 750 words

Issues affecting health care delivery - Essay Example The use of criminals for use in the Health Care system allows the Californian government to bring down the costs of the state government. Governor Arnold Schwarzenegger made a revelation that there was a twenty billion dollar budget deficient which needed to be cut down. By using those individuals who are not being hired by any other employer then this service can be hired by the IHSS program at a lesser rate than any other. With the help of this the budget for the 2010-2011 will be able to go down to 5.2 billion dollars which will be very effective in bringing down the costs of the entire scheme and help to promote the service (ANDERSON, 2010). There can be a debate as to whether the health care system will benefit from this type of a service. Having criminals take care of the elderly or other members of the community brings to mind serious questions regarding the safety of the public (Tim, 2010). This lowers the quality of the service but access may be higher as more people who have a criminal record will more likely go to join the program as a means to make money. This will allow more personnel on ground to be able to cater to the public. The issue allows for more of a challenge than anything else. The potential harm that individuals are put into as a result of the allowance for offenders to work with them will increase. There already have been cases where the previous offenders have shown signs and actions of relapse. There have been cases where the caregivers are being prosecuted for fraud, robbery and even identity theft (Blog, 2009). Behavior such as this shows that there are a large number of challenges that need to be overcome before the service is efficient and without fault. Opportunities are a lot less since there is a clear disdain for the court’s decision to allow convicts to work with elderly people. Investigators and other concerned parties have cried to the legislators to do something about the current hiring system to lessen the

The Blame game, an interesting perspective Essay

The Blame game, an interesting perspective - Essay Example † provides another reflection on the key causes of child obesity which consist of factors beyond the fast food industry. Child obesity is caused by many elements that consist of nutrition, genetics, and society. Obesity, like other health- related behaviors is one of the chief causes for disability. It is associated with heart disease, heart stroke, high blood pressure, and even cancer. Undoubtedly, childhood obesity is in rise throughout the United States as approximately 9 million of children in the US are obese or overweight. Children in this current generation have a shorter life expectancy due to high rates of obesity as opposed to children 2 decades ago. . Obesity much like other diseases is associated with important risk factors such as heart disease, heart stroke, and even cancer. Many elements contribute to obesity, which is why it is important to address these issues. This paper will seek to address the problem and seek the remedies that could be implemented in order to eliminate this problem. According to Siegal, , fast-food restaurant around schools is a huge public concern that can serve as detrimental for kids in Chicago as the availability and the price of greasy food is extremely low. He further argues that obese children experience peer pressure for not having that perfect body shown on TV as the body to have both psychologically and emotionally. According to his perception, it is ironic how society wants people to have the perfect body but at the same time promotes unhealthy food to children. Consequently, children are faced with emotional distress because there are confused. He justifies his opinion by portraying his recent study shows that those obese children are more likely to have low self-esteem, depression, higher rates of anxiety disorders, and psychopathology Since they are often discriminated and isolated in society, obese children are prone to fail academically. He further on goes to suggest that obese children scored lower an d math and reading test because they lack self-esteem that is so vital towards their academic success. One of the key elements that lacked from Seigal’s argument is the fact that Siegal’s research lacked was the actual eating habits of the students. Since nutrition is not our schools system priority, children have unlimited access to unhealthy foods (Siegal).. In some schools physical education programs have been cut due to lack of funds to support while the contract to vendors with high calories and low quality foods are encouraged within the schools settings. Many of the competitive foods now sold in school cafeterias, vending machines, school stores, and school fundraisers are typically high in calories and low in nutritional value (Siegal).. Indeed, Schools can be viewed as a factor for child obesity. . Since Siegal fails to observe the eating patterns of young children, Miranda Cox argues that other elements as well as fast food industries should also be accounted for. Undoubtedly, the rise of obesity can be blamed for lack of parent’s cooperation, poor nutrition from schools, and the availability of fast food (Siegal).. It would not be fair also to blame the food industry for the poor quality of food being supplied to the children. The lack of regulation from the FDA in the food industry is also the key cause of obesity. Seigal is clear that he wants a clear distinction of buffer zones between fast food chains and schools. However, Miranda Cox ultimately states in her argument that even with

Declining Economic and Military Power Essay Example for Free

Declining Economic and Military Power Essay As the United States prepared to enter the twenty-first century, it could reflect upon the fact that the twentieth century was truly the American century, even with its declining economic hegemony and resulting lose of military hegemony. The U. S. entry into World War I tilted the balance against the triple alliance. It was the U. S. forces that played the major part in the defeat of the Axis powers in World War II . It was the U. S.men and material that contained Soviet Communist expansion until it self-destructed. Even though its military power was unrivaled, the United States had to confront the re-emergence of traditional isolationism at home, the creation of shifting coalitions around the world, and most importantly, its declining economic power in the world. In the 1940s and the 1950s, the United States was extraordinarily competitive in the world market . Virtually anything it produced, it could sell. Although partly the aftermath of World War II, which had destroyed most of America’s industrial competitors, this situation also reflected an American monopoly in high-technology industries and American productivity in lower-technology ones. The United States had a handsome surplus in its international balance of trade, and this surplus could in turn finance large-scale expenditures on U. S. military forces to be deployed overseas in the territories of America’s allies, including West Germany, Britain, Italy and Japan. A productive and competitive economy with high employment also provided a healthy base for federal taxation and spending. In such a happy condition, the United States could maintain a vast system of military alliances and spend 10 percent of its GNP on defense. In the slogan of the Eisenhower administration , the former was underwritten by the latter. Then all this started to change with seeming suddenness. Japan appeared to surge forward at incredible speed. Through the 1970s it’s rising indices of industrial production seemed to propel it above the industrial levels of the United Kingdom, the European Community, the Untied States. As the Soviet Union faltered and then collapsed, Japan and subsequently also West Germany increasingly became the symbols of so-called young economies, in which â€Å"organized capitalism† could achieve miracles which old capitalism could no longer deliver. The inventory of China and Japan’s successes was stressed frequently . Its rapid pace of economic growth, its systematic allocation of vast resources to gross fixed capital formation, its obvious progress in high-tech consumer-oriented production, and its impressive penetration of the global markets all received their due. In contrast, the United States was increasingly depicted as an aging, stumbling giant, losing its preeminence and its leading abilities. From the mid 1970s on, a vast literature asserted with much conviction that the United States was â€Å"deindustrializing,† losing the battle of high tech and unduly shifting its labor force toward services while complacently accommodating itself to falling productivity, low rates of saving, low rates of capital formation, failure in export markets, incessant trade deficits, and growing international indebtedness . If we simply add together economic and military power there is little doubt that the United States remains the hegemon. But it is important to recognize that military hegemon is dependent on economic hegemony, because the military is wildly expensive. Declining economic hegemony creates pressure to cut back on military expenditures. This pressure has been temporarily relieved because of the recent economic growth and the new revenues available to the U. S. federal state. However, it is doubtful that this trend of relatively greater economic growth will continue. Indeed, a collapse of the stock bubble could lead to a U. S. economic crisis that would force a major restructuring of its military capabilities and increase the pressure for other core states to take up the slack. Whether this happens quickly or slowly, predictions show that U. S. economic hegemony will continue to decline, and its military hegemony will follow. This will lead to a new period in which economic power and military power come once again to be recalibrated in a system of more equally powerful and competing core states. This current situation is almost similar in most structural respects to that at the end of the nineteenth century. Declining Britain was still advocating free trade, while the other core states and upwardly mobile semi-peripheries were shifting back to economic nationalism and protectionism. By arguing whether or not this happens in the next few years and to what could prevent another cycle of war over world leadership in the last chapter, a new window of vulnerability to warfare among core states will arrive. The institutional structures of global collective security will again be tested. It is in all humanity’s interest that these institutions be strong enough to prevent another war among core states. With the termination of the Soviet Union and the Soviet Empire in the early 1990s, it became clear that there were no large specific military threats facing the United States . As General Colin Powell, the chairman of the Joint Chiefs of Staff (JCS) from 1898 to 1993, noted in early 1992, the real threat we (the United States) now face is the threat of the unknown, the uncertain. Moreover, despite reductions in its defense capabilities from their Cold War levels, the United States was still far superior militarily to any nation or likely combination of nations in the world. The challenge for the United States was to maintain the sufficient order in the international system so that it could pursue its economic interests. At the end of the Cold War, the United States became one of the largest importer and exporter . Its economic well-being was consequently almost totally dependent upon the absence of chaos in the international arena. Since no one nation posed a specific military threat to the United States like the Soviet Union during the Cold War, the Pentagon was compelled to develop illustrative situations or scenarios in which American interests could be sufficiently jeopardized so that military force would have to be used. Before, there were also seven scenarios created in order to illustrate possibilities of a withdrawal of an attack on Iraqi or a battle plan on Baghdad . In early 1992, the Pentagon developed seven more scenarios with regards to the countries that could launch an attack against them. The first scenario is a repeat of the Iraqi invasion of Kuwait. This scenario assumes that sometime in the mid 1990s, the world’s support for the embargo against Iraq slackens, the regime in Iraq rebuilds its military to 1990 levels, and launches a blitzkrieg attack southward. Unlike August 1990, the Iraqis do not stop at the Saudi border, but move into northeastern Saudi Arabia and take control of its oil fields and major export terminals before the United States and its coalition forces can respond. The second illustrative scenario involves an all-out attack on South Korea by some 300,000 North Koreans. To help the South Korean forces counter this invasion, the United States would deploy five combat divisions to augment South Korea’s 800,000-man army. In addition, this nation would send five aircraft carrier battle groups, two Marine expeditionary forces and 20 land-based air squadrons. This force of about 250,000 Americans and 1 million South Koreans would take about three months to prevail against the forces of Kim II Sung. The third scenario is a combination of the first two. It assumes that the Iraqi and North Korean invasions occur simultaneously and that the United States has to fight a two-front war with over 500,000 people, some 5,000 miles apart. The fourth scenario involves an invasion of the Baltics by an expansionist, authoritarian government in Russia . The Pentagon postulates that 18 Russian and six Belarusian divisions would attack along the Lithuanian-Polish border to â€Å"protect Russian minorities† living in the Baltics. To respond to this situation, the U. S. would deploy seven combat divisions, 49 land-based air squadrons, six aircraft battle groups, and a Marine expeditionary force. Augmented by an additional 11 ground-divisions and 17 tactical fighter squadrons from NATO, Western forces would prevail in three months. The fifth and sixth scenarios involve one-wee invasions of the Philippines and Panama. The invasion of the Philippines by Marine amphibious forces and army paratroopers is made necessary by the chaos that results from a failed coup and endangers some 5,000 Americans in Manila. The Panamanian invasion of airborne and amphibious troops follows from an attempt by rightwing elements close the Panama Canal. The final scenario is based on the possibility that in the next century a resurgent Russia or an emerging superpower adapts an adversarial military strategy and capability to threaten U. S. interests around the world. The U. S. response would be to reconstitute its Cold War military force and its alliance strategy. The first and second scenarios were also the focus of the Clinton Administration’s Bottom-Up Review, published in September 1993. Despite all these scenarios and the decline in both economic and military hegemony, the United States can still be considered to be on top of its league. In addition to this, the end of the Cold War resulted to the shifting of budget due to the cutting or decrease of military budget . Despite the decrease in the economy of the United States and the rapid growth of its competitors such as China, still, the GDP of United States is greater . As such, just like a spring, it can be said that United States is merely pulling itself back in order to spring further beyond the others. References Switzerland (10/07). (October 2007). Retrieved March 9, 2008, from http://www. state. gov/r/pa/ei/bgn/3431. htm Bay, A.(July 18, 2007). Iraqi Withdrawal: Seven Scenarios [Electronic Version]. Strategy Page. Retrieved March 9, 2008, from http://www. strategypage. com/on_point/200771813240. aspx Binnendijk, H. , Simon, J. (December 1995). Baltic Security and NATO Enlargment. Retrieved March 9, 2008, from http://www. ndu. edu/inss/Strforum/SF_57/forum57. html Calleo, D. (2005). Hegemony and Decline: Reflections on Recent American Experience. March 9, 2008, from http://www. sens-public. org/spip. php? page=imprimersansid_article=138 Ching, P. -y. (December 9, 2006). American Imperialism and its Domination Over Asia. Retrieved March 9, 2008, from http://www. aprnet. org/ Corn, D. , Perry, M. (April 3, 2003). The Battle Plan for Baghdad? Washington Post. Huntington, S. P. (Winter 1988/89). The U. S. Decline or Renewal? Foreign Affairs. Pianta, M. (1988). New Technologies Across the Atlantic. Retrieved March 9, 2008, from http://www. unu. edu/unupress/unupbooks/uu38ne/uu38ne00. htm#Contents Shaplen, J. T. , Laney, J. (December 2007). The Decline of U. S. Power in Northeast Asia [Electronic Version]. Washingtons Eastern Sunset. Retrieved March 9, 2008, from http://www. foreignaffairs. org/20071101faessay86606/jason-t-shaplen-james-laney/washington-s-eastern-sunset. html Spring, B. (June 2, 1998). House Resolution Tells President: Defend All Americans from Missile Attack. Retrieved March 9, 2008, from http://www. heritage. org/Research/MissileDefense/EM530. cfm Taylor, C. W. (1993). Alternative World Scenarios for a New Order of Nations: DIANE Publishing. Woolley, J. T. , Peters, G. The American Presidency Project. Retrieved March 9, 2008, from http://www. presidency. ucsb. edu/ws/index. php? pid=10120.

Thematic Critical Paper Essay Example for Free

Thematic Critical Paper Essay Two stories, â€Å"Miss Brill† by Katherine Mansfield and â€Å"A Rose for Emily† by William Faulkner, are stories about two women’s lives, so different and yet so similar. Mansfield’s Miss Brill is a character which does not provide us with many details about itself. This is a woman who goes to the same park every Sunday to observe the same people, and is not given by the author any particular details to her appearance or character. The only exact thing we know about her from the story is that she is a teacher. Also the conversation of a young couple in the end of the story gives us a little idea of the Miss Brill’s age.   Here â€Å"No, not now, said the girl. Not here, I cant. But why? Because of that stupid old thing at the end there? asked the boy. Why does she come here at allwho wants her? Why doesnt she keep her silly old mug at home?† (Mansfield 124) the dialogue gives a feeling that Miss Brill is probably a woman in her late forties.   So, the character of this story is not a strong individuality at all, but is more like a â€Å"mirror-character†, which only â€Å"reflects† the story. And though the reader seems can read only about one small episode of Miss Brill’s life, it is vividly understood from the context, that this short episode is actually a â€Å"photocopy† of her whole, everyday routine. This woman seems doesn’t exist. The author shows a human being, living in the society, but there are no interests, dear things, personal ideas or thoughts brought in there with her. â€Å" It was like a play. It was exactly like a play.†¦ They were all on the stage. They werent only the audience, not only looking on; they were acting. Even she had a part and came every Sunday† (Mansfield 122). In Faulkner’s story â€Å"A Rose for Emily† we are told the life story of Miss Emily Grierson. Unlike in â€Å"Miss Brill† we find here more facts about her life events. We find some information about her background, her â€Å"noblesse oblige† (Faulkner 72), about her relatives, about her personal life, about her life activities, like china-painting etc. Not a small episode of Emily’s life is described, but the author shows us its different stages, periods and accompanying them events. Nevertheless, it does not help us to reveal the Emily’s character. We know nothing about her feelings, her thoughts and ideas about her life events. We meet no comments of hers as to the things happening with her in the story. We only can observe some changes in her appearance with the time flowing, but we are completely unaware of the character’s inner world. We can find and read the judgmental statements or ideas as to Emily’s life, what it must be or mustn’t be like, of those surrounding her, like â€Å" So we were not surprised when Homer Barronthe streets had been finished some time sincewas gone. We were a little disappointed that there was not a public blowing-off, but we believed that he had gone on to prepare for Miss Emilys coming, or to give her a chance to get rid of the cousins†¦.Sure enough, after another week they departed. And, as we had expected all along, within three days Homer Barron was back in town†¦Ã¢â‚¬  (Faulkner 73). All these â€Å"we were not surprised†, â€Å"we were a little disappointed†, â€Å"we believed†, â€Å"we had expected† show us that mainly this is a society, which â€Å"forms† a personality and presents it to the world, but not the personality itself grows and develops. So, to conclude it can be said that though the stories describe two different women, two different lives, different sets of circumstances, they still both tell us about people who seem to live in the society,   but at the same time they are isolated and all alone. They are closed to the world, and their inner world is a mystery known by nobody. Are these two women rare examples of the lost souls? Or are they usual people we come across with everyday? That is a question the stories make us think about. Works cited Inge, M. Thomas, ed. William Faulkner: A Rose for Emily. The Merrill Literary Casebook Series. Columbus: Charles E. Merrill, 1970. Mansfield, Katherine. Miss Brill. Literature: Reading, Reacting, Writing. Eds. Kirszner, Laurie G,and Stephen R Mandell, 5th ed. Boston: Wadesworth, 2004.

KFC Leadership Style | Analysis

KFC Leadership Style | Analysis Employees never work along in the organizations, there must be some kind of teamwork involve in the working process, both formal and informal. Leadership acts as an important factor that strongly influences employees performance, motivation and attitude. It has been argued that differences between success and failure, whether in business, war or football, leadership is largely attributable to success. 1.1 Definition Of Literature Review A literature review is defined as target to show important facts regarding approaches on a topic in the methodological method. It also means they are not primary sources because it is not original or new work. 1.2 Definition Of Leadership Leadership is become very much on every managers mind today in organizations. Originations are struggling due to the increasingly dynamic environment. As the challenges of leading and managing increase, leaders of organizations need to understand process, skills and knowledge to perform leader functions effectively. 1.3 Definition Of Motivation Motivation is the willingness to exert high levels of effort to reach organizational goals, conditioned by the efforts ability to satisfy some individual need (Belasen Frank, 2008). Motivating employees are one of the continual challenges of managerial behaviour, that are also managers fundamental reasons for engaging in various activities and work. 1.4 Introduction Of KFC Kentucky Fried Chicken (KFC), as we all know is one of the popular fast food outlets worldwide with the theme Its finger lickin good. The first KFC outlet in Malaysia was opened on 1st January 1973 at Jalan Tunku Abdul Rahman, Kuala Lumpur. Today there are more than 390 KFC outlets nationwide and are still counting. Great tasting chicken has become synonymous with KFC and has been enjoyed by Malaysians ever since. The KFC we will be talking about is in Nilai, Negeri Sembilan. 2.0 Literature Review 2.1 Defining Leadership Leadership can be defined as the process whereby one individual influence other group members towards attaining defined group or organizational goals (Orlando, 2008). More important, successful organizations need effective leadership, who are capable of increasing an organizations employee motivation; in turn improve the overall performance and organizational productivity (Richard, 2007). In addition, Drucker in his The Leader of the Future sums up leadership as The only definition of a leader is someone who has followers. It is said that many of the worlds best leaders do not have the integrity as well as certain values which wont be discussed in the modern days. In my opinion, leadership is different from management. Managers have subordinates which are below them while leaders have people who follow them. Managers will normally utilize their position of power in order to do things. In the process of work, managers orders his or her employees while they will follow because of the reward given which is the minimum of their salary. Looking at the other way round, leaders gives up their authoritarian control, due to their followers which follows them in a voluntary way. 2.2 Leadership Theories Terry (2000) has highlighted that leadership is an influence relationship between leaders and followers who intend real changes and outcomes that reflect their shared purposes. Block (2002) has noted that as a process, leadership is, ideally the use of non-coercive influence to shape the groups or organizations goals, motivate behavior towards the achievement of those goals and help define group or organizational culture. Effective Leadership Russell, (2000) defined effective leader as those leaders who are able to improve organization productivities, in turn develop distinctive competitive advantages for organizations. In other words, effective leaders usually have an inspiring vision; they will try to form a group of people to work as a team, making them into a powerful team which utilizes as a competitive advantage. Effective leaders know how to make people function according to what they are good at, and how to motivate them to excel their performance. Leaders need to understand the balance technique in any individual team members quest with the objective of creating synergy. Leaders need his or her members in their team to forego the goal for the individual best coherent with the effort of the whole team. 2.3 Leadership Style Autocratic vs. Democratic vs. Laissez-faire leadership style Taggart (1989) defined that, broad classification of leadership style consists of authoritarian (or autocratic) style, democratic style and laissez-faire (genuine) style. The definition of autocratic style is: It is where the focus of power is with the manager, and all interactions within the group move towards the manager. The manager alone exercises decision-making and authority for determining policy, procedures for achieving goals. Work tasks and relationships, control of rewards or punishments. Kotter (1990) expressed Democratic leadership style takes wishes and suggestions of employees into consideration. It is more a human relations approach, in which all members of the group are seen as equal, and they are all important contributors to the final decision. Laissez-faire leadership style involves limited control or influence of leaders over his or her group members. A member is given a goal and mostly left alone to decide how to achieve it. The leaders function as one of the group member, and he only provide direction and suggestions when necessary. Task Orientation and People Oriented Leader Behavior Another way of looking at different leadership styles is in terms of dimension of leader behavior. As early as 1950s, a large body of research at University of Michigan and Ohio State University suggested that leaders differ greatly along the dimensions; at the high end of two dimensions is task orientation versus people orientation. Task Orientation leader behavior is more concern about the production and primarily focus on getting the job done. Whereas the People Orientation leader behavior reflects how much a leader is concerned for the people around him, providing support and encouragement for them. There is no hundred percent right or wrong in using which leader behavior, it depends on the situation and organizations nature business. 2.4 Situational Factors Path-goal Theory Different organization has different business environment, we must take the situational factors into the consideration to analyze and evaluate the effectiveness of the leadership. Bartram Casimir (2007) cited in Houses path-goal theory argued that the primary function of a leaders job is to coach and guide workers to choose the best path for reaching their goals, in the mean time to make valued rewards available in the work place. In short, the leader should clearly know the paths to achieve goals. As showed in the path-goal framework, the path-goal theory contends that employees tend to listen to leaders who are play an helping role in their works, in other words, effective leaders clarifying what employees need to do to get to where they should be, and they help the employees to do so. Moreover, Stone Russell (2004) argued that the theory suggests job satisfaction, motivation, and actual performance are enhanced. In addition, path-goal theory also states four types of leadership behaviors to help their employees accomplishing tasks. (1) Directive leadership, which is an approach focused on providing specific guide and on planning work rules and schedules. (2) The supportive leadership mainly focuses on build good relations with employees and fulfills their needs and wants. (3) The participative leadership, whereby the leader allow employees to get involved in the decision making process. (4) The achievement oriented leadership is talking about the company leader who sets challenges and expects employees improve performances. Furthermore, the environmental characteristics include three factors like task structure, authority system and work group. Directive leadership style does not match with high task structure. It is not necessarily for leaders to repeatedly tell employees the requirement of some routine works. The authority system is another important characteristic that will affect the leadership styles. The higher degree of formality the less effective of employees performances will show. Source: House, R.J. Mitchell, T.R. 1994, Path-goal theory of leadership, Journal of Contemporary Business, vol. 3, pp. 21-36. 3.0 Conclusion and Recommendation In sum, developing an effective leadership in organizations is the most essential, yet the most difficult tasks for organization management. Great leadership is the combinations of individual traits, leading skills and of course the situational contexts. As we have discussed above, effective leadership is require both intrapersonal and interpersonal skills. The intrapersonal skills are of paramount important, as it is logical and obvious that success or great leader all start from within. Only with personal inside strong desire to excel, passion, enthusiasm, determination, commitment, faith and effective personal values can a person become a true leader for others. A great leader among the people always starts as a great leader of his own. Then, interpersonal skills come into place, where the ability and skills to network, communicate and interact with the other people come into place. The effective leaders can guide companies through many different channels. Because of this, it is i mportant to know which leadership qualities motivate employees the best. Throughout the analysis and evaluation, there have been many leadership style theories identified. As we have found that, the autocratic leadership style has gone out of fashion in recent years, though certain situations, such as emergencies situations. Therefore, effective leaders must adjust the leadership style to various situations. In that sense, there is no one leadership style is appropriate for every occasion or situation. The most effective style to use depends upon the situation and whether the group members are willing and able to take on the responsibility. To be effective as a leader, its important to know your group in terms of knowledge, ability, desire and willingness, and be ready to adapt your style to suit the dynamic environment. An important task in the coming years will be the training and testing of future leaders. Further more, organizations have to have a bigger picture of long term success, that is strengthening leadership competencies will improve organizational effectiveness. When subordinates trusted their leaders leadership, and they deem it is equitable for them to obtain satisfactory rewards and outcomes when they made the greatest efforts. Therefore, effective leadership leads to a positive motivation and motivated employees will satisfy the customers of the organizations. In a long-term, it will help organization creating or maintaining a sustainable organizational competitive advantage. References Svensson, G Wood, G. (2007). Sustainable leadership ethics: a continuous and iterative process. Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220280304.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220280304.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220280304.html Belasen, A Frank, N. (2008). Competing values leadership: quadrant roles and personality traits. Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220290202.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220290202.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220290202.html Hay, A Hodgkinson, M. (2006). Rethinking leadership: a way forward for teaching leadership? Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220270205.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220270205.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220270205.html Orlando J. (2008). The formulation of a leadership development praxis: linking intentions to outcomes. Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220290604.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220290604.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220290604.html Bartram, T Casimir, G. (2007). The relationship between leadership and follower in-role performance and satisfaction with the leader. Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220280101.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220280101.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220280101.html Richard K.(2007). A strategic approach for integrating theory to practice in leadership development. Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220280503.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220280503.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220280503.html Leskiw, S.L Singh, P. (2007). Leadership development: learning from best practices. Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220280504.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220280504.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220280504.html Terry, L. (2000). Explaining ethical failures of leadership. Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220210401.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220210401.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220210401.html Block, L. (2002). The leadership-culture connection: an exploratory investigation. Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220240602.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220240602.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220240602.html Russell, R. F. (2000). The role of values in servant leadership. Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220220204.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220220204.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220220204.html Taggart, J. 1989, Motivation and Leadership: For Executive Members, Managers, Committee Chairs, Factsheet: Ontario Ministry of Agriculture and Food, No.89-178. Kotter, J 1990, A force for Change: How leadership differs from management, Free Press, New York. House, R.J. Mitchell, T.R. 1994, Path-goal theory of leadership, Journal of Contemporary Business, vol. 3, pp. 21-36.

Life in Terry Kays To Dance With the White Dog Essay -- To Dance With

Life in Terry Kay's To Dance With the White Dog      Ã‚   The voice of Terry Kay relays to his readers a story of life through death in this short novel, To Dance With the White Dog. This novelist writes the story of an elderly man, recently widowed and dealing with everyday occurrences while also battling the inevitable effects of old age. Sam Peek, the elderly main character, tends to get fed up with his overprotective family. During this, Peek begins seeing a white dog that no one else seems to be able to see. Although Peek's family thinks he's losing his mind, in the end the dog turns out to be very real and even seems to everyone as if it were sent there just to take care of the old man.      Ã‚  Ã‚  Ã‚  Ã‚   Throughout this novel, journal entries written by Sam Peek appear for the readers in order for us to get a closer look on exactly who Peek is. Deep emotions for his late wife and son, struggles in his life, his thoughts about White Dog, old memories and events from his past, and opinions about each of his children and himself appear through these entries. The touch...

The Eating Behaviour of Young People Essay -- Adolescence

  Ã‚  Ã‚  Ã‚  Ã‚  Adolescence is a stage in life that has many biological, cognitive and sociocultural changes. This stage in life is when individuals are most vulnerable and health behaviors play an important role in their future. An adolescent today is bombarded with many behaviors that can affect their future such as; smoking, drug use, and sex. These behaviors can carry immediate and severe consequences but there are other health behaviors such as eating choices and physical activity that can carry risks as well (Lytle, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Lytle explains that there is data that suggests that adolescent’s current eating behaviors are putting them at risk for many different diseases later in life. Some of those diseases include: cardiovascular disease, cancer, osteoporosis, obesity and type 2 diabetes. Adolescents today have decreased physical activity and poor diet habits which makes nutritional issues for adolescents a very important topic that needs to be addressed (Lytle, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Cardiovascular disease begins in childhood. A study completed by Kelley, Krummel, Gonzales, Neal and Fitch examined 279 children. There hypothesis was that children who were at high risk for cardiovascular disease based on their family history would have diets that were different than the low risk children. The children’s height, weight, and total cholesterol were measured and each child filled out a food frequency questionnaire. 23% of the children were at risk for cardiovascular disease and their cholesterol was significantly higher. However intakes of energy, fat, cholesterol and fiber were similar in both the high risk and low risk groups. The researchers concluded that all children whether high risk or low risk need to change their dietary patterns in order to prevent cardiovascular disease. Those at high risk need specific guidelines in order to lower their risk for the disease. Healthcare professionals must promote the healthy benefits of healthy eat ing habits to both children and their families and finally it is critical that public health research address behavior modification in children (2004).   Ã‚  Ã‚  Ã‚  Ã‚  Diets high in saturated fat, total fat, sodium and low in fiber are associated not only with cardiovascular disease but also some types of cancer. Also diets low in fruits and vegetables are associated with increased risk of some types of cancer. National nutrition surveillance data ... ...zine and have their stories told to millions of readers. Keri Kulik, an exercise physiologist, who helped the Schall’s with monthly strategies to meet their goals, followed them for the next 6 months. Each month Keri gave the Schall family key strategies for success. Strategies started small like walking two nights a week together, watching less television and decreasing soda intake. By month 3 the family was including more sports like cycling, tennis and baseball in their routine also they have started circuit weight training together and have been drinking more water. By month six the Schall’s have consistently included exercise in their daily life and love it. They had one goal as a family and that was to increase physical activity, now the Schall’s are interested in working on their diet. They had made a consistent effort to eat a healthy breakfast every morning and include more healthy meals and snacks in their day. As Keri stated, â€Å"they now see th e big picture and are motivated to continue their healthy lifestyle.† Fit Family Fit Kids has shown how making small behavior changes in one families life can make big changes in both parent’s and children’s health (Fitness, 2005).

Development of Tourism in Sri Lanka

Sri Lanka is an island in the Indian Ocean, also often called the â€Å"The Pearl of the Indian Ocean†. Tourism in Sri Lanka has had its ups and downs. Such things like the civil war is now over, but for the past thirty years that the war was ongoing, a lot of people feared to travel to Sri Lanka and the devastating 2004 Indian Ocean tsunami . But despite all these events, the tourism in Sri Lanka is still one of the major profit generating industries. Sri Lanka may be a small island, but it has a lot to offer. From its beautiful beaches, to their exotic foods and diverse cultural heritage.The tropical weather in Sri Lanka is all year round except for the monsoon season which usually ranges from mid-year to the end of the year. Foreigners visit often to be in the warm weather. Sri Lanka has so many beautiful beaches that are still untouched and not commercialized. Over half a million tourists came to Sri Lanka in 2006. Other up and coming tourist attractions are precious stone mining in Ratnapura, â€Å"The Gem City† as it is known and also ecotourism. Travelers today like the idea of travelling while also doing their part to help preserve the environment.Buddhism has the biggest influence in molding Sri Lanka’s diverse cultural heritage and also a big factor in drawing in the crowds to Sri Lanka. From temples, relics, religious landmarks and Ayurveda. Sri Lanka has started its campaign on ecotourism and spa-like ayurvedic treatments, banking on the diverse flora and fauna found there. No matter what natural disaster or civil war comes upon Sri Lanka, its beauty and purity have made its mark on the world. There is no doubt that Sri Lankan tourism today is expected to reap the benefits after thirty years of struggle and the tragic tsunami, with hope and bright prospects on the horizon.

Personal Statement for an English Course

English Personal Statement â€Å"That is part of the beauty of all literature. You discover that your longings are universal longings, that you're not lonely and isolated from anyone. You belong. † F. Scott Fitzgerald. I suppose that's why people love literature so much, it gives you the chance to explore realms of mind, body and spirit and observe life in an entirely different way. Modern Literature has always been of utmost interest to me alongside certain appreciations for the texts written within the Elizabethan period.I admire the ay that modern issues are portrayed through characters, allowing me to observe human nature, in a new analytical light. Ultimately my goal in life is to become an English teacher so that I can pass on knowledge and enthusiasm for the subject. Returning to do a seventh year has provided me with a chance to expand on my current qualifications and enhance my understanding of literature through Philosophy and my Advanced Higher English course. A fir m grasp of historic events from my previous History course has assisted me in my English course as it is entrally focused on independent study.Researching the background of authors and the period that which they were in, has helped me distinguish my analysis of the literature alongside preparing me for the academic world of university. One of my first duties within school is that of the role of prefect. I have done this duty for two years now and it involves maintaining order within the corridors. I have also been appointed an Independent Studies Supervisor. This requires me to take a leadership role and motivate others to complete their work while assisting them in areas that I ave studied.It is a very rewarding experience to be able to teach students in some aspects; hence I am within my complete element in this situation. In my spare time I enjoy writing poems or stories reflecting my outlook on life, or even my observation of others endeavours. From a personal point of view this allows me to expand on themes that have real meaning to me and understand why others apply those themes within novels, plays and poems. Concurrently writing about others allows me to see the development of real life characters, break down their actions and analyse he thoughts that they are feeling and empathise with them.Furthermore for the last eight years I have been in this group known as Musical Youth. We put on productions of popular well known shows. However for the last two years I have progressed to the adult group known as Encore. This involves writing our own plays contemporary, Victorian or otherwise; again allowing me to expand upon the mentality of characters and well thought themes. In my English course this has helped me understand the real root of what each writer is trying to say. Because of this I would certainly Join ocieties such as drama and even sports such as rugby.Between all the drama, I like to spend a little time and give back to the community. I head to the Day Care Centre each week and help the elderly while keeping them company. Some of the stories they have to tell are magnificent, and has given me insight to a basis of real live events in the past, which I apply currently in my English course. Now as a teenager I naturally need money, so to subsidise this I work as a part time Sales Assistant at Game, where you meet a variety of people with different cultures every day

Financial Analysis of Cadbury Schweppes Essay

The capital structure of Cadbury Schweppes based on its 2006 balance sheet shows that the company uses more debt than equity to finance its operations. The company’s debt to total stockholders equity ratio of the company is more than fifty percent, while its debt to equity ratio is at 1. 30. A high debt to equity ratio means that the company relies heavily in debt financing. A high debt to equity ratio does not necessarily mean that the company has poor financial leverage because there are industries that are capital intensive which requires companies to incur large amounts of debt to finance its operations. One such industry is the automobile industry, where a debt to equity ratio of two is still considered acceptable. In the case of Cadbury Schweppes, the company is engaged in manufacturing candy, chocolate and drinks. It is an industry which is not as capital intensive as the car manufacturing industry so its debt to equity ratio maybe too high. The company has been undergoing changes in its operations over the years. It has gradually moved out of its investments that do not fall within its core business which is confectionery and beverage. While it disposed of some of its incompatible businesses, it continued to expand its confectionery and beverage operations. These acquisitions, particularly those made in the United States can be the reason for its large debt. Debt is used by the company to increase its operations and, as a consequence, increase its profits. The company’s performance has been increasingly growing every year, so it is possible that the company has determined that the cost of expending the operations which is in the form of interest payments is much lower than the benefits incurred in the form of increase in sales. Having a large amount of is extremely detrimental to the company if it is unable to recoup the cost of the debt; this is not the case of Cadbury Schweppes. The dividend yield ratio measures the amount of income received by each share of stock with the cost of such share. The dividend yield ratio necessarily varies over time because the market value of share changes as it is traded. A comparison of dividend yield ratio over time can be used to gauge if the performance of the company is improving, but this ratio should not be analyzed on its own. It must be analyzed together with other factors such as the market value of the share. A company with a low dividend yield can mean that the company’s share is priced highly by the market and does not necessarily mean that the company is unable to make dividend payments. On the other hand, high dividend yield can mean that the company’s share has a very low market value and not because it is able to give its shareholders large amounts of dividends. The company has a dividend yield of 2. 30% and it share has a market value ranging from 51. 5 to 51. 6. Based on this figures, it is apparent that its dividend yield is not because of the extremely high or low market value of its share. The price/earnings ratio of the company, on the other hand, is seen by investors as a gauge of how much the market values the company’s share. In this company’s case, it has a price earning of 24. 22. This number is very close to the industry’s average. This means that the company is competitive with other members of the industry and is generally viewed by the investing community as a good investment. Based on its dividend yield and price/earnings ratio, the company is able to compensate stockholders despite its large debts. This is probably because the earnings of the company is divided by a smaller number of shares than if the company chose to finance its operation by equity rather than debt. The large shareholders of the company are Franklin Resources, Inc. and Legal and General with shares ownership amounting to 4. 01% and 3. 47%.

Pepsi branding and marketing strategies defined in history Essay

In 1893 Caleb Bradham experimented on several soft drink concoctions from his drug store at North Carolina. In 1898 the brand name was first introduced as Brad’s drink but later renamed to Pepsi Cola (Ads & history 2007) after the pepsin and cola nuts used in the recipe. Pepsi was first introduced as a fountain drink. It was about 750 microns wide 6 ounces straight sided bottle with paper labels glued to them and a non-descript crown on top. Price was reported to be costing for only a nickel. Advertisement before was done in signage and if you can read the arrow’s text it says: â€Å"look for the trademark† while the bottom label reads, â€Å"healthful and refreshing† (Davidson & FSU 2004). In 1903 Caleb sold about 7,968 gallons using the line â€Å"exhilarating invigorating, aids digestion†. This also started his franchising activity to independent investors to about 24 states. In 1905 the logo was first changed then changed again in 1906. The slogan was also changed to the â€Å"original pure food drink† which gives a boost to sales of 38,605 gallons. In 1908 the company was the first to shift from horse drawn carts to motor vehicles mode of delivery. In 1909 Barney Oldfield endorsed Pepsi as â€Å"a bully drink†¦ refreshing, invigorating, a fine bracer before the race.† In 1920 the theme was changed to â€Å"drink Pepsi cola, it will satisfy you†. In 1934 Pepsi cola replaced the 6 ounce bottle to 12 ounce bottle at the same price which is still a nickel. The shift was brought about by the high depression which demands for low cost products but high value. The 12 ounce bottle previously priced at ten cents was slashed to five cents which made a hit because it was of same value as the competitive colas of 6 ounce bottles. It was then known as the Pepsi legacy followed by skyrocketed sales giving the company a real good break. In 1939 they pioneered the idea of a comic strip form of advertising in the newspapers introduced and named as Pepsi & Pete promoting the product as â€Å"twice as much for a nickel† which deliberately increased consumer awareness in the process. Pepsi cola was remarkably associated nationwide with two policemen that were patterned after the Keystone Kops and became extremely popular. In 1940 their nationwide advertising campaign theme was changed to: â€Å"Pepsi cola hits the spot, 12 full ounces, that’s a lot twice as much for a nickel too! Pepsi cola is the drink for you.† At the same time, they launched the first jingle in the cola world known as â€Å"Nickel, nickel†. The jingle was recorded in fifty five different languages and produced over one million records played coast to coast on radio. It was well adapted by the consumers and those who have heard the jingle. Their jingles appropriately played to the perception and emotional-psychological responses of the consumers for even fifty years later some still remembered. The logo was also changed to a simpler bolder rounded script letters that is really noticeable. Pepsi cola bottles adapted the embossed 12 ounce bottle designed and had the word Pepsi blown and baked into the side of the bottle while the paper labels were replaced as blown labels also. Pepsi cola began to tap the African American niche market and commenced advertising in a Negro newspaper lead by an all black sales team. They also sponsored a nationwide essay contest hiring African Americans professionals in the process. An advertisement specifically aimed for African Americans was modeled by a black mother holding a six packed Pepsi while the son was reaching out to the bottles. In 1941, the crown was changed to red, white, and blue. This was done to support America’s war effort. They wisely set up a Pepsi canteen in Times Square New York. It served to help families’ record messages for overseas armed service personnel. In 1943 the theme twice as much included â€Å"bigger drink, better taste†. In 1947 one of their ad campaigns profiled prominent African Americans using the title â€Å"Leaders in their field†. Using racism as a selling point, their sales shot up dramatically. In 1949 the theme â€Å"why take less when Pepsi’s best† was added. In 1950 the new logo incorporated the bottle cap look. Advertising was done by promoting Pepsi as an experience rather than a bargain. Slogan was changed to â€Å"more bounce to the ounce†. They relied and invested more with advertising that tripled their sales that year. The jingle was then changed to â€Å"have a Pepsi, the light refreshment†. In 1953 Americans became conscious with weight and health that they changed their slogan to â€Å"the light refreshment†. The formula was also changed with a reduced caloric content. In 1954 the slogan â€Å"refreshing without filling† was incorporated to the light refreshment theme. In 1958 Pepsi was known as the kitchen cola as a result of its bargain branch longtime positioning. This time Pepsi targeted the young fashionable consumers. The slogan was changed to â€Å"be sociable, have a Pepsi†. The bottle was then changed to the swirl designed bottle replacing the old straight sided one. Along with it was the introduction of the ballroom dancing. In 1960 the slogan was changed to â€Å"now it’s Pepsi for those who think young†. It defines youth as a psychological state of mind it maintains its appeal for the post war young generation and to all market segments. Some commercials portrayed people going fishing. In 1962 the logo was changed again with serrated bottle caps along with its Pepsi generation ads. In 1963 12 ounce bottles gave way to16 ounce bottles. Pepsi then introduced the 12 ounce Pepsi cans to the military for transport convenience. Their advertising history’s slogan was introduced as â€Å"come alive, you’re in the Pepsi generation† along with their jingle â€Å"come alive† also. Commercials usually portrayed sports and entertainment concept like motorbikes, amusement park and sand sailing. In 1970 Pepsi introduced the first two liter bottles. They were also the first to respond to consumer’s need for light weight recyclable plastic bottles. In 1973 Pepsi changed its logo again. The slogan was also changed to â€Å"join the Pepsi people, feeling free† which is their very own interpretation of one people but with many personalities. In 1975 Pepsi introduced the Pepsi challenge marketing campaign where the results of the blind tasting test between Pepsi cola and its rival Coca cola was made public through television commercials. Participants picked Pepsi as the cola that taste better. As a result Coca cola changed their formula to taste more like Pepsi. The slogan jingle was then â€Å"you’ve got a lot to live, Pepsi got a lot to give†. On that year   the two liter plastishield bottle was introduced. The theme is to promote to live and to give. In 1978 the 12 packed can were introduced to the market. In 1991 Pepsi introduced the first polyethylene terephthalate (PET) along with the changed of its new logo. In 1993 the slogan was changed to â€Å"be young, have fun† modeled by Shaquille O’Neal. In 2001 Britney Spears run her first Pepsi commercial doing her own version of â€Å"The joy of Pepsi†. In 2003 Pepsi cola has a new theme: â€Å"Pepsi it’s the cola.† It portrays popularity in the cola industry that goes from food to fun. Evaluation For decades Pepsi has defined itself as the slogan wizard that can closely associate with the times and changing lifestyle of the consumers. It has first introduced itself as a health drink which was the very reason why it has garnered a big portion of the cola market pie. As it continued to evolve in the market, it has studied its market well, and has well developed themes and slogans or activities that will create consumer awareness. Marketing strategy has always been the challenge of any external environment and how you select your target market, know the needs of your market and penetrate by spending more on advertisements to create consumer awareness. And how Pepsi has penetrated consumers like the Blacks was by spending on advertisements promoting racism to equality and in return enjoyed skyrocketed sales. Tactics will always change along with the evolution of logos, bottle designs, storyboard and jingles. Jingles and music have a very strong psychological effect on the minds of the consumers. It will always be remembered even if fifty years later. Jingles tune and lyrics stays more in the minds of the consumers longer than plain ads signage, commercials, and slogans. As we have noted Pepsi has been very sensitive with what is happening to its world politically and with the needs of its consumers as portrayed by their continuous changed of slogans and jingles. Pepsi has always been portrayed to be part of the life of their target markets. It was never separated in commercials as plain features of the product but rather as something that consumers can greatly identify with themselves. Marketing was a silent warfare among leading competitors. What Pepsi did was to concentrate on specific untapped niche markets and evolved its theme to be able to maintain consumer database. Pepsi had always been keen to combine on product, price, market, and promotion sometimes as far as demographics and selection which always resulted to a captivated market. Pepsi realized that it should focus and play on product innovation and advertising first to promote the brand and not the reverse. Their strong image was the result of directed marketing mix variables. The slogans were always guided by the concept of people and health as it was presented as a health drink in the first stages of its life. When Pepsi developed its campaign Pepsi generation portraying the product as a trendy drink for the young, it has made other cola products looked stodgy. Branding may offer instant product recognition or sort of identification but it was, for always, a result of effective advertising. Pepsi had successfully made the consumers identified themselves with the product by its series of jingles and slogans with just one unchanged brand name but packed with a lot of commercials and ads networking. One thing for sure Pepsi was able to determine its market changing lifestyle, need, and taste and that the product needs to evolve along with the consumer’s trend. So advertising could well focus on the dominating activity of target market in the life cycle of the product. Perception and emotional responses of the consumers were of very important consideration on Pepsi’s approach in the process of creating consumer’s sense of identification with the product. The main thing that Pepsi had done is to link the product with the consumer and not the consumer linking self with the product. As a result they had a handful of loyal customer base. Summary of Pepsi ads and logos Year 1898: Introduction of Pepsi. Packaging: 750 microns wide, 6 ounces straight sided bottle, paper labels glued to them, non-descript crown on top Cost: nickel Theme: Look for the trademark, healthful and refreshing. Branding: Introduced first as Brad’s drink but was later changed to Pepsi cola. Logo: Thin brand name Pepsi cola. Packaging: 6 pack bottle as shown below. Advertising: form of signage, please see image below: Delivery: horse driven cart Year 1903: start of franchising. Theme: Exhilarating, invigorating, aids digestion. Sales: 7,968 gallons Logo: still the same. Year 1905: Logo was first changed. The point is to make the letters bolder from the old thin ones. This is easier to read even at a distance. Delivery: automobile delivery Year 1909: Barney Oldfield Endorsement: Barney oldfield, a racer, endorsed Pepsi. Theme: A bully drink†¦ refreshing, invigorating, a fine bracer before the race. Advertisements: newspaper ads Year 1920: Theme Theme: Drink Pepsi cola, it will satisfy you Year 1934: Pepsi legacy. Price of product: changed from ten cents to five cents. Packaging: 12 full ounce bottles. Sales: skyrocketed. Year 1939: comic strip Comic strip: Pepsi & Pete Advertising: newspapers Effect of advertising: Pepsi cola was associated with the characters. Theme: Twice as much for a nickel Signage: Target market: Advertising targeting African Americans: Year 1940: Jingle break Theme: â€Å"Pepsi-Cola hits the spot Twelve full ounces, that’s a lot Twice as much for a nickel, too Pepsi-Cola is the drink for you.† Jingle: Nickel, nickel Logo: Packaging: bottles are 12 full ounce with embossed Pepsi word and label. Sponsored: Nationwide essay writing using Blacks Year 1941: American war support Crown: changed to red, white, and blue Make: Year 1943: Theme Theme: Bigger drink, better taste Year 1947: Blacks in ads Theme: Leaders in their field Year 1949: Theme Theme: Why take less when Pepsi’s best Year 1950: bottle cap Slogan: More bounce to the ounce (energetic decade) Logo: bottle cap with desc logo Jingle: have a Pepsi, the light refreshment Year 1953: Theme Slogan: The light refreshment Reason: to answer the weight conscious Americans Year 1954: Theme Slogan added: Refreshing without filling Year 1958: Target Target market: young and fashionable Slogan: Be sociable, have a Pepsi Bottle: swirl design Trend: ballroom dancing Year 1960: slogan Slogan: Now it’s Pepsi for those who think young Reason: Be young think young Commercials: soda fountain, fishing Year 1962: logo Logo: logo was changed Caps: serrated bottle caps Year 1963: bottles volume Bottles: shifted from 12 ounce to 16 ounce then to 12 ounce cans Jingle: Come alive Slogan: Come alive, you’re in the Pepsi generation. Reason: Identifies with the consumers and not by the products attributes Commercials: motorbikes, amusement park, sand sailing Year 1970: bottles Bottles: two liters Year 1973: logo Logo was changed Slogan: Join the Pepsi people, feeling free Reason: One people, many personalities Year 1975: Pepsi challenge Commercials: results of the Pepsi challenge was made public in TV Jingle: You’ve got to live Pepsi got a lot to give Bottle: introduction of two liter plastishield bottles Year 1978: Packaging: introduced the 12 packed cans Year 1991: Packaging: PET Logo: changed Year 1993: theme Slogan: Be young have fun Year 2001: theme Slogan: The joy of Pepsi References Ads & history highlights (2007). Retrieved November 8, 2007   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://www.pepsi.com/help/faqs/faq.php?category=ads_and_history &page=highlights Davidson, M. W. & FSU (2004). The Pepsi generation. Retrieved November 8, 2007   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://micro.magnet.fsu.edu/creatures/pages/pepsi.html