KFC Leadership Style | Analysis

KFC Leadership Style | Analysis Employees never work along in the organizations, there must be some kind of teamwork involve in the working process, both formal and informal. Leadership acts as an important factor that strongly influences employees performance, motivation and attitude. It has been argued that differences between success and failure, whether in business, war or football, leadership is largely attributable to success. 1.1 Definition Of Literature Review A literature review is defined as target to show important facts regarding approaches on a topic in the methodological method. It also means they are not primary sources because it is not original or new work. 1.2 Definition Of Leadership Leadership is become very much on every managers mind today in organizations. Originations are struggling due to the increasingly dynamic environment. As the challenges of leading and managing increase, leaders of organizations need to understand process, skills and knowledge to perform leader functions effectively. 1.3 Definition Of Motivation Motivation is the willingness to exert high levels of effort to reach organizational goals, conditioned by the efforts ability to satisfy some individual need (Belasen Frank, 2008). Motivating employees are one of the continual challenges of managerial behaviour, that are also managers fundamental reasons for engaging in various activities and work. 1.4 Introduction Of KFC Kentucky Fried Chicken (KFC), as we all know is one of the popular fast food outlets worldwide with the theme Its finger lickin good. The first KFC outlet in Malaysia was opened on 1st January 1973 at Jalan Tunku Abdul Rahman, Kuala Lumpur. Today there are more than 390 KFC outlets nationwide and are still counting. Great tasting chicken has become synonymous with KFC and has been enjoyed by Malaysians ever since. The KFC we will be talking about is in Nilai, Negeri Sembilan. 2.0 Literature Review 2.1 Defining Leadership Leadership can be defined as the process whereby one individual influence other group members towards attaining defined group or organizational goals (Orlando, 2008). More important, successful organizations need effective leadership, who are capable of increasing an organizations employee motivation; in turn improve the overall performance and organizational productivity (Richard, 2007). In addition, Drucker in his The Leader of the Future sums up leadership as The only definition of a leader is someone who has followers. It is said that many of the worlds best leaders do not have the integrity as well as certain values which wont be discussed in the modern days. In my opinion, leadership is different from management. Managers have subordinates which are below them while leaders have people who follow them. Managers will normally utilize their position of power in order to do things. In the process of work, managers orders his or her employees while they will follow because of the reward given which is the minimum of their salary. Looking at the other way round, leaders gives up their authoritarian control, due to their followers which follows them in a voluntary way. 2.2 Leadership Theories Terry (2000) has highlighted that leadership is an influence relationship between leaders and followers who intend real changes and outcomes that reflect their shared purposes. Block (2002) has noted that as a process, leadership is, ideally the use of non-coercive influence to shape the groups or organizations goals, motivate behavior towards the achievement of those goals and help define group or organizational culture. Effective Leadership Russell, (2000) defined effective leader as those leaders who are able to improve organization productivities, in turn develop distinctive competitive advantages for organizations. In other words, effective leaders usually have an inspiring vision; they will try to form a group of people to work as a team, making them into a powerful team which utilizes as a competitive advantage. Effective leaders know how to make people function according to what they are good at, and how to motivate them to excel their performance. Leaders need to understand the balance technique in any individual team members quest with the objective of creating synergy. Leaders need his or her members in their team to forego the goal for the individual best coherent with the effort of the whole team. 2.3 Leadership Style Autocratic vs. Democratic vs. Laissez-faire leadership style Taggart (1989) defined that, broad classification of leadership style consists of authoritarian (or autocratic) style, democratic style and laissez-faire (genuine) style. The definition of autocratic style is: It is where the focus of power is with the manager, and all interactions within the group move towards the manager. The manager alone exercises decision-making and authority for determining policy, procedures for achieving goals. Work tasks and relationships, control of rewards or punishments. Kotter (1990) expressed Democratic leadership style takes wishes and suggestions of employees into consideration. It is more a human relations approach, in which all members of the group are seen as equal, and they are all important contributors to the final decision. Laissez-faire leadership style involves limited control or influence of leaders over his or her group members. A member is given a goal and mostly left alone to decide how to achieve it. The leaders function as one of the group member, and he only provide direction and suggestions when necessary. Task Orientation and People Oriented Leader Behavior Another way of looking at different leadership styles is in terms of dimension of leader behavior. As early as 1950s, a large body of research at University of Michigan and Ohio State University suggested that leaders differ greatly along the dimensions; at the high end of two dimensions is task orientation versus people orientation. Task Orientation leader behavior is more concern about the production and primarily focus on getting the job done. Whereas the People Orientation leader behavior reflects how much a leader is concerned for the people around him, providing support and encouragement for them. There is no hundred percent right or wrong in using which leader behavior, it depends on the situation and organizations nature business. 2.4 Situational Factors Path-goal Theory Different organization has different business environment, we must take the situational factors into the consideration to analyze and evaluate the effectiveness of the leadership. Bartram Casimir (2007) cited in Houses path-goal theory argued that the primary function of a leaders job is to coach and guide workers to choose the best path for reaching their goals, in the mean time to make valued rewards available in the work place. In short, the leader should clearly know the paths to achieve goals. As showed in the path-goal framework, the path-goal theory contends that employees tend to listen to leaders who are play an helping role in their works, in other words, effective leaders clarifying what employees need to do to get to where they should be, and they help the employees to do so. Moreover, Stone Russell (2004) argued that the theory suggests job satisfaction, motivation, and actual performance are enhanced. In addition, path-goal theory also states four types of leadership behaviors to help their employees accomplishing tasks. (1) Directive leadership, which is an approach focused on providing specific guide and on planning work rules and schedules. (2) The supportive leadership mainly focuses on build good relations with employees and fulfills their needs and wants. (3) The participative leadership, whereby the leader allow employees to get involved in the decision making process. (4) The achievement oriented leadership is talking about the company leader who sets challenges and expects employees improve performances. Furthermore, the environmental characteristics include three factors like task structure, authority system and work group. Directive leadership style does not match with high task structure. It is not necessarily for leaders to repeatedly tell employees the requirement of some routine works. The authority system is another important characteristic that will affect the leadership styles. The higher degree of formality the less effective of employees performances will show. Source: House, R.J. Mitchell, T.R. 1994, Path-goal theory of leadership, Journal of Contemporary Business, vol. 3, pp. 21-36. 3.0 Conclusion and Recommendation In sum, developing an effective leadership in organizations is the most essential, yet the most difficult tasks for organization management. Great leadership is the combinations of individual traits, leading skills and of course the situational contexts. As we have discussed above, effective leadership is require both intrapersonal and interpersonal skills. The intrapersonal skills are of paramount important, as it is logical and obvious that success or great leader all start from within. Only with personal inside strong desire to excel, passion, enthusiasm, determination, commitment, faith and effective personal values can a person become a true leader for others. A great leader among the people always starts as a great leader of his own. Then, interpersonal skills come into place, where the ability and skills to network, communicate and interact with the other people come into place. The effective leaders can guide companies through many different channels. Because of this, it is i mportant to know which leadership qualities motivate employees the best. Throughout the analysis and evaluation, there have been many leadership style theories identified. As we have found that, the autocratic leadership style has gone out of fashion in recent years, though certain situations, such as emergencies situations. Therefore, effective leaders must adjust the leadership style to various situations. In that sense, there is no one leadership style is appropriate for every occasion or situation. The most effective style to use depends upon the situation and whether the group members are willing and able to take on the responsibility. To be effective as a leader, its important to know your group in terms of knowledge, ability, desire and willingness, and be ready to adapt your style to suit the dynamic environment. An important task in the coming years will be the training and testing of future leaders. Further more, organizations have to have a bigger picture of long term success, that is strengthening leadership competencies will improve organizational effectiveness. When subordinates trusted their leaders leadership, and they deem it is equitable for them to obtain satisfactory rewards and outcomes when they made the greatest efforts. Therefore, effective leadership leads to a positive motivation and motivated employees will satisfy the customers of the organizations. In a long-term, it will help organization creating or maintaining a sustainable organizational competitive advantage. References Svensson, G Wood, G. (2007). Sustainable leadership ethics: a continuous and iterative process. Retrieved on March 10, 2010, from: http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220280304.htmlHYPERLINK http://www.emeraldinsight.com/Insight/ViewContentServlet?contentType=ArticleFilename=Published/EmeraldFullTextArticle/Articles/0220280304.htmlFilename=Published/EmeraldFullTextArticle/Articles/0220280304.html Belasen, A Frank, N. (2008). Competing values leadership: quadrant roles and personality traits. 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Life in Terry Kays To Dance With the White Dog Essay -- To Dance With

Life in Terry Kay's To Dance With the White Dog      Ã‚   The voice of Terry Kay relays to his readers a story of life through death in this short novel, To Dance With the White Dog. This novelist writes the story of an elderly man, recently widowed and dealing with everyday occurrences while also battling the inevitable effects of old age. Sam Peek, the elderly main character, tends to get fed up with his overprotective family. During this, Peek begins seeing a white dog that no one else seems to be able to see. Although Peek's family thinks he's losing his mind, in the end the dog turns out to be very real and even seems to everyone as if it were sent there just to take care of the old man.      Ã‚  Ã‚  Ã‚  Ã‚   Throughout this novel, journal entries written by Sam Peek appear for the readers in order for us to get a closer look on exactly who Peek is. Deep emotions for his late wife and son, struggles in his life, his thoughts about White Dog, old memories and events from his past, and opinions about each of his children and himself appear through these entries. The touch...

The Eating Behaviour of Young People Essay -- Adolescence

  Ã‚  Ã‚  Ã‚  Ã‚  Adolescence is a stage in life that has many biological, cognitive and sociocultural changes. This stage in life is when individuals are most vulnerable and health behaviors play an important role in their future. An adolescent today is bombarded with many behaviors that can affect their future such as; smoking, drug use, and sex. These behaviors can carry immediate and severe consequences but there are other health behaviors such as eating choices and physical activity that can carry risks as well (Lytle, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Lytle explains that there is data that suggests that adolescent’s current eating behaviors are putting them at risk for many different diseases later in life. Some of those diseases include: cardiovascular disease, cancer, osteoporosis, obesity and type 2 diabetes. Adolescents today have decreased physical activity and poor diet habits which makes nutritional issues for adolescents a very important topic that needs to be addressed (Lytle, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Cardiovascular disease begins in childhood. A study completed by Kelley, Krummel, Gonzales, Neal and Fitch examined 279 children. There hypothesis was that children who were at high risk for cardiovascular disease based on their family history would have diets that were different than the low risk children. The children’s height, weight, and total cholesterol were measured and each child filled out a food frequency questionnaire. 23% of the children were at risk for cardiovascular disease and their cholesterol was significantly higher. However intakes of energy, fat, cholesterol and fiber were similar in both the high risk and low risk groups. The researchers concluded that all children whether high risk or low risk need to change their dietary patterns in order to prevent cardiovascular disease. Those at high risk need specific guidelines in order to lower their risk for the disease. Healthcare professionals must promote the healthy benefits of healthy eat ing habits to both children and their families and finally it is critical that public health research address behavior modification in children (2004).   Ã‚  Ã‚  Ã‚  Ã‚  Diets high in saturated fat, total fat, sodium and low in fiber are associated not only with cardiovascular disease but also some types of cancer. Also diets low in fruits and vegetables are associated with increased risk of some types of cancer. National nutrition surveillance data ... ...zine and have their stories told to millions of readers. Keri Kulik, an exercise physiologist, who helped the Schall’s with monthly strategies to meet their goals, followed them for the next 6 months. Each month Keri gave the Schall family key strategies for success. Strategies started small like walking two nights a week together, watching less television and decreasing soda intake. By month 3 the family was including more sports like cycling, tennis and baseball in their routine also they have started circuit weight training together and have been drinking more water. By month six the Schall’s have consistently included exercise in their daily life and love it. They had one goal as a family and that was to increase physical activity, now the Schall’s are interested in working on their diet. They had made a consistent effort to eat a healthy breakfast every morning and include more healthy meals and snacks in their day. As Keri stated, â€Å"they now see th e big picture and are motivated to continue their healthy lifestyle.† Fit Family Fit Kids has shown how making small behavior changes in one families life can make big changes in both parent’s and children’s health (Fitness, 2005).

Development of Tourism in Sri Lanka

Sri Lanka is an island in the Indian Ocean, also often called the â€Å"The Pearl of the Indian Ocean†. Tourism in Sri Lanka has had its ups and downs. Such things like the civil war is now over, but for the past thirty years that the war was ongoing, a lot of people feared to travel to Sri Lanka and the devastating 2004 Indian Ocean tsunami . But despite all these events, the tourism in Sri Lanka is still one of the major profit generating industries. Sri Lanka may be a small island, but it has a lot to offer. From its beautiful beaches, to their exotic foods and diverse cultural heritage.The tropical weather in Sri Lanka is all year round except for the monsoon season which usually ranges from mid-year to the end of the year. Foreigners visit often to be in the warm weather. Sri Lanka has so many beautiful beaches that are still untouched and not commercialized. Over half a million tourists came to Sri Lanka in 2006. Other up and coming tourist attractions are precious stone mining in Ratnapura, â€Å"The Gem City† as it is known and also ecotourism. Travelers today like the idea of travelling while also doing their part to help preserve the environment.Buddhism has the biggest influence in molding Sri Lanka’s diverse cultural heritage and also a big factor in drawing in the crowds to Sri Lanka. From temples, relics, religious landmarks and Ayurveda. Sri Lanka has started its campaign on ecotourism and spa-like ayurvedic treatments, banking on the diverse flora and fauna found there. No matter what natural disaster or civil war comes upon Sri Lanka, its beauty and purity have made its mark on the world. There is no doubt that Sri Lankan tourism today is expected to reap the benefits after thirty years of struggle and the tragic tsunami, with hope and bright prospects on the horizon.

Personal Statement for an English Course

English Personal Statement â€Å"That is part of the beauty of all literature. You discover that your longings are universal longings, that you're not lonely and isolated from anyone. You belong. † F. Scott Fitzgerald. I suppose that's why people love literature so much, it gives you the chance to explore realms of mind, body and spirit and observe life in an entirely different way. Modern Literature has always been of utmost interest to me alongside certain appreciations for the texts written within the Elizabethan period.I admire the ay that modern issues are portrayed through characters, allowing me to observe human nature, in a new analytical light. Ultimately my goal in life is to become an English teacher so that I can pass on knowledge and enthusiasm for the subject. Returning to do a seventh year has provided me with a chance to expand on my current qualifications and enhance my understanding of literature through Philosophy and my Advanced Higher English course. A fir m grasp of historic events from my previous History course has assisted me in my English course as it is entrally focused on independent study.Researching the background of authors and the period that which they were in, has helped me distinguish my analysis of the literature alongside preparing me for the academic world of university. One of my first duties within school is that of the role of prefect. I have done this duty for two years now and it involves maintaining order within the corridors. I have also been appointed an Independent Studies Supervisor. This requires me to take a leadership role and motivate others to complete their work while assisting them in areas that I ave studied.It is a very rewarding experience to be able to teach students in some aspects; hence I am within my complete element in this situation. In my spare time I enjoy writing poems or stories reflecting my outlook on life, or even my observation of others endeavours. From a personal point of view this allows me to expand on themes that have real meaning to me and understand why others apply those themes within novels, plays and poems. Concurrently writing about others allows me to see the development of real life characters, break down their actions and analyse he thoughts that they are feeling and empathise with them.Furthermore for the last eight years I have been in this group known as Musical Youth. We put on productions of popular well known shows. However for the last two years I have progressed to the adult group known as Encore. This involves writing our own plays contemporary, Victorian or otherwise; again allowing me to expand upon the mentality of characters and well thought themes. In my English course this has helped me understand the real root of what each writer is trying to say. Because of this I would certainly Join ocieties such as drama and even sports such as rugby.Between all the drama, I like to spend a little time and give back to the community. I head to the Day Care Centre each week and help the elderly while keeping them company. Some of the stories they have to tell are magnificent, and has given me insight to a basis of real live events in the past, which I apply currently in my English course. Now as a teenager I naturally need money, so to subsidise this I work as a part time Sales Assistant at Game, where you meet a variety of people with different cultures every day

Financial Analysis of Cadbury Schweppes Essay

The capital structure of Cadbury Schweppes based on its 2006 balance sheet shows that the company uses more debt than equity to finance its operations. The company’s debt to total stockholders equity ratio of the company is more than fifty percent, while its debt to equity ratio is at 1. 30. A high debt to equity ratio means that the company relies heavily in debt financing. A high debt to equity ratio does not necessarily mean that the company has poor financial leverage because there are industries that are capital intensive which requires companies to incur large amounts of debt to finance its operations. One such industry is the automobile industry, where a debt to equity ratio of two is still considered acceptable. In the case of Cadbury Schweppes, the company is engaged in manufacturing candy, chocolate and drinks. It is an industry which is not as capital intensive as the car manufacturing industry so its debt to equity ratio maybe too high. The company has been undergoing changes in its operations over the years. It has gradually moved out of its investments that do not fall within its core business which is confectionery and beverage. While it disposed of some of its incompatible businesses, it continued to expand its confectionery and beverage operations. These acquisitions, particularly those made in the United States can be the reason for its large debt. Debt is used by the company to increase its operations and, as a consequence, increase its profits. The company’s performance has been increasingly growing every year, so it is possible that the company has determined that the cost of expending the operations which is in the form of interest payments is much lower than the benefits incurred in the form of increase in sales. Having a large amount of is extremely detrimental to the company if it is unable to recoup the cost of the debt; this is not the case of Cadbury Schweppes. The dividend yield ratio measures the amount of income received by each share of stock with the cost of such share. The dividend yield ratio necessarily varies over time because the market value of share changes as it is traded. A comparison of dividend yield ratio over time can be used to gauge if the performance of the company is improving, but this ratio should not be analyzed on its own. It must be analyzed together with other factors such as the market value of the share. A company with a low dividend yield can mean that the company’s share is priced highly by the market and does not necessarily mean that the company is unable to make dividend payments. On the other hand, high dividend yield can mean that the company’s share has a very low market value and not because it is able to give its shareholders large amounts of dividends. The company has a dividend yield of 2. 30% and it share has a market value ranging from 51. 5 to 51. 6. Based on this figures, it is apparent that its dividend yield is not because of the extremely high or low market value of its share. The price/earnings ratio of the company, on the other hand, is seen by investors as a gauge of how much the market values the company’s share. In this company’s case, it has a price earning of 24. 22. This number is very close to the industry’s average. This means that the company is competitive with other members of the industry and is generally viewed by the investing community as a good investment. Based on its dividend yield and price/earnings ratio, the company is able to compensate stockholders despite its large debts. This is probably because the earnings of the company is divided by a smaller number of shares than if the company chose to finance its operation by equity rather than debt. The large shareholders of the company are Franklin Resources, Inc. and Legal and General with shares ownership amounting to 4. 01% and 3. 47%.

Pepsi branding and marketing strategies defined in history Essay

In 1893 Caleb Bradham experimented on several soft drink concoctions from his drug store at North Carolina. In 1898 the brand name was first introduced as Brad’s drink but later renamed to Pepsi Cola (Ads & history 2007) after the pepsin and cola nuts used in the recipe. Pepsi was first introduced as a fountain drink. It was about 750 microns wide 6 ounces straight sided bottle with paper labels glued to them and a non-descript crown on top. Price was reported to be costing for only a nickel. Advertisement before was done in signage and if you can read the arrow’s text it says: â€Å"look for the trademark† while the bottom label reads, â€Å"healthful and refreshing† (Davidson & FSU 2004). In 1903 Caleb sold about 7,968 gallons using the line â€Å"exhilarating invigorating, aids digestion†. This also started his franchising activity to independent investors to about 24 states. In 1905 the logo was first changed then changed again in 1906. The slogan was also changed to the â€Å"original pure food drink† which gives a boost to sales of 38,605 gallons. In 1908 the company was the first to shift from horse drawn carts to motor vehicles mode of delivery. In 1909 Barney Oldfield endorsed Pepsi as â€Å"a bully drink†¦ refreshing, invigorating, a fine bracer before the race.† In 1920 the theme was changed to â€Å"drink Pepsi cola, it will satisfy you†. In 1934 Pepsi cola replaced the 6 ounce bottle to 12 ounce bottle at the same price which is still a nickel. The shift was brought about by the high depression which demands for low cost products but high value. The 12 ounce bottle previously priced at ten cents was slashed to five cents which made a hit because it was of same value as the competitive colas of 6 ounce bottles. It was then known as the Pepsi legacy followed by skyrocketed sales giving the company a real good break. In 1939 they pioneered the idea of a comic strip form of advertising in the newspapers introduced and named as Pepsi & Pete promoting the product as â€Å"twice as much for a nickel† which deliberately increased consumer awareness in the process. Pepsi cola was remarkably associated nationwide with two policemen that were patterned after the Keystone Kops and became extremely popular. In 1940 their nationwide advertising campaign theme was changed to: â€Å"Pepsi cola hits the spot, 12 full ounces, that’s a lot twice as much for a nickel too! Pepsi cola is the drink for you.† At the same time, they launched the first jingle in the cola world known as â€Å"Nickel, nickel†. The jingle was recorded in fifty five different languages and produced over one million records played coast to coast on radio. It was well adapted by the consumers and those who have heard the jingle. Their jingles appropriately played to the perception and emotional-psychological responses of the consumers for even fifty years later some still remembered. The logo was also changed to a simpler bolder rounded script letters that is really noticeable. Pepsi cola bottles adapted the embossed 12 ounce bottle designed and had the word Pepsi blown and baked into the side of the bottle while the paper labels were replaced as blown labels also. Pepsi cola began to tap the African American niche market and commenced advertising in a Negro newspaper lead by an all black sales team. They also sponsored a nationwide essay contest hiring African Americans professionals in the process. An advertisement specifically aimed for African Americans was modeled by a black mother holding a six packed Pepsi while the son was reaching out to the bottles. In 1941, the crown was changed to red, white, and blue. This was done to support America’s war effort. They wisely set up a Pepsi canteen in Times Square New York. It served to help families’ record messages for overseas armed service personnel. In 1943 the theme twice as much included â€Å"bigger drink, better taste†. In 1947 one of their ad campaigns profiled prominent African Americans using the title â€Å"Leaders in their field†. Using racism as a selling point, their sales shot up dramatically. In 1949 the theme â€Å"why take less when Pepsi’s best† was added. In 1950 the new logo incorporated the bottle cap look. Advertising was done by promoting Pepsi as an experience rather than a bargain. Slogan was changed to â€Å"more bounce to the ounce†. They relied and invested more with advertising that tripled their sales that year. The jingle was then changed to â€Å"have a Pepsi, the light refreshment†. In 1953 Americans became conscious with weight and health that they changed their slogan to â€Å"the light refreshment†. The formula was also changed with a reduced caloric content. In 1954 the slogan â€Å"refreshing without filling† was incorporated to the light refreshment theme. In 1958 Pepsi was known as the kitchen cola as a result of its bargain branch longtime positioning. This time Pepsi targeted the young fashionable consumers. The slogan was changed to â€Å"be sociable, have a Pepsi†. The bottle was then changed to the swirl designed bottle replacing the old straight sided one. Along with it was the introduction of the ballroom dancing. In 1960 the slogan was changed to â€Å"now it’s Pepsi for those who think young†. It defines youth as a psychological state of mind it maintains its appeal for the post war young generation and to all market segments. Some commercials portrayed people going fishing. In 1962 the logo was changed again with serrated bottle caps along with its Pepsi generation ads. In 1963 12 ounce bottles gave way to16 ounce bottles. Pepsi then introduced the 12 ounce Pepsi cans to the military for transport convenience. Their advertising history’s slogan was introduced as â€Å"come alive, you’re in the Pepsi generation† along with their jingle â€Å"come alive† also. Commercials usually portrayed sports and entertainment concept like motorbikes, amusement park and sand sailing. In 1970 Pepsi introduced the first two liter bottles. They were also the first to respond to consumer’s need for light weight recyclable plastic bottles. In 1973 Pepsi changed its logo again. The slogan was also changed to â€Å"join the Pepsi people, feeling free† which is their very own interpretation of one people but with many personalities. In 1975 Pepsi introduced the Pepsi challenge marketing campaign where the results of the blind tasting test between Pepsi cola and its rival Coca cola was made public through television commercials. Participants picked Pepsi as the cola that taste better. As a result Coca cola changed their formula to taste more like Pepsi. The slogan jingle was then â€Å"you’ve got a lot to live, Pepsi got a lot to give†. On that year   the two liter plastishield bottle was introduced. The theme is to promote to live and to give. In 1978 the 12 packed can were introduced to the market. In 1991 Pepsi introduced the first polyethylene terephthalate (PET) along with the changed of its new logo. In 1993 the slogan was changed to â€Å"be young, have fun† modeled by Shaquille O’Neal. In 2001 Britney Spears run her first Pepsi commercial doing her own version of â€Å"The joy of Pepsi†. In 2003 Pepsi cola has a new theme: â€Å"Pepsi it’s the cola.† It portrays popularity in the cola industry that goes from food to fun. Evaluation For decades Pepsi has defined itself as the slogan wizard that can closely associate with the times and changing lifestyle of the consumers. It has first introduced itself as a health drink which was the very reason why it has garnered a big portion of the cola market pie. As it continued to evolve in the market, it has studied its market well, and has well developed themes and slogans or activities that will create consumer awareness. Marketing strategy has always been the challenge of any external environment and how you select your target market, know the needs of your market and penetrate by spending more on advertisements to create consumer awareness. And how Pepsi has penetrated consumers like the Blacks was by spending on advertisements promoting racism to equality and in return enjoyed skyrocketed sales. Tactics will always change along with the evolution of logos, bottle designs, storyboard and jingles. Jingles and music have a very strong psychological effect on the minds of the consumers. It will always be remembered even if fifty years later. Jingles tune and lyrics stays more in the minds of the consumers longer than plain ads signage, commercials, and slogans. As we have noted Pepsi has been very sensitive with what is happening to its world politically and with the needs of its consumers as portrayed by their continuous changed of slogans and jingles. Pepsi has always been portrayed to be part of the life of their target markets. It was never separated in commercials as plain features of the product but rather as something that consumers can greatly identify with themselves. Marketing was a silent warfare among leading competitors. What Pepsi did was to concentrate on specific untapped niche markets and evolved its theme to be able to maintain consumer database. Pepsi had always been keen to combine on product, price, market, and promotion sometimes as far as demographics and selection which always resulted to a captivated market. Pepsi realized that it should focus and play on product innovation and advertising first to promote the brand and not the reverse. Their strong image was the result of directed marketing mix variables. The slogans were always guided by the concept of people and health as it was presented as a health drink in the first stages of its life. When Pepsi developed its campaign Pepsi generation portraying the product as a trendy drink for the young, it has made other cola products looked stodgy. Branding may offer instant product recognition or sort of identification but it was, for always, a result of effective advertising. Pepsi had successfully made the consumers identified themselves with the product by its series of jingles and slogans with just one unchanged brand name but packed with a lot of commercials and ads networking. One thing for sure Pepsi was able to determine its market changing lifestyle, need, and taste and that the product needs to evolve along with the consumer’s trend. So advertising could well focus on the dominating activity of target market in the life cycle of the product. Perception and emotional responses of the consumers were of very important consideration on Pepsi’s approach in the process of creating consumer’s sense of identification with the product. The main thing that Pepsi had done is to link the product with the consumer and not the consumer linking self with the product. As a result they had a handful of loyal customer base. Summary of Pepsi ads and logos Year 1898: Introduction of Pepsi. Packaging: 750 microns wide, 6 ounces straight sided bottle, paper labels glued to them, non-descript crown on top Cost: nickel Theme: Look for the trademark, healthful and refreshing. Branding: Introduced first as Brad’s drink but was later changed to Pepsi cola. Logo: Thin brand name Pepsi cola. Packaging: 6 pack bottle as shown below. Advertising: form of signage, please see image below: Delivery: horse driven cart Year 1903: start of franchising. Theme: Exhilarating, invigorating, aids digestion. Sales: 7,968 gallons Logo: still the same. Year 1905: Logo was first changed. The point is to make the letters bolder from the old thin ones. This is easier to read even at a distance. Delivery: automobile delivery Year 1909: Barney Oldfield Endorsement: Barney oldfield, a racer, endorsed Pepsi. Theme: A bully drink†¦ refreshing, invigorating, a fine bracer before the race. Advertisements: newspaper ads Year 1920: Theme Theme: Drink Pepsi cola, it will satisfy you Year 1934: Pepsi legacy. Price of product: changed from ten cents to five cents. Packaging: 12 full ounce bottles. Sales: skyrocketed. Year 1939: comic strip Comic strip: Pepsi & Pete Advertising: newspapers Effect of advertising: Pepsi cola was associated with the characters. Theme: Twice as much for a nickel Signage: Target market: Advertising targeting African Americans: Year 1940: Jingle break Theme: â€Å"Pepsi-Cola hits the spot Twelve full ounces, that’s a lot Twice as much for a nickel, too Pepsi-Cola is the drink for you.† Jingle: Nickel, nickel Logo: Packaging: bottles are 12 full ounce with embossed Pepsi word and label. Sponsored: Nationwide essay writing using Blacks Year 1941: American war support Crown: changed to red, white, and blue Make: Year 1943: Theme Theme: Bigger drink, better taste Year 1947: Blacks in ads Theme: Leaders in their field Year 1949: Theme Theme: Why take less when Pepsi’s best Year 1950: bottle cap Slogan: More bounce to the ounce (energetic decade) Logo: bottle cap with desc logo Jingle: have a Pepsi, the light refreshment Year 1953: Theme Slogan: The light refreshment Reason: to answer the weight conscious Americans Year 1954: Theme Slogan added: Refreshing without filling Year 1958: Target Target market: young and fashionable Slogan: Be sociable, have a Pepsi Bottle: swirl design Trend: ballroom dancing Year 1960: slogan Slogan: Now it’s Pepsi for those who think young Reason: Be young think young Commercials: soda fountain, fishing Year 1962: logo Logo: logo was changed Caps: serrated bottle caps Year 1963: bottles volume Bottles: shifted from 12 ounce to 16 ounce then to 12 ounce cans Jingle: Come alive Slogan: Come alive, you’re in the Pepsi generation. Reason: Identifies with the consumers and not by the products attributes Commercials: motorbikes, amusement park, sand sailing Year 1970: bottles Bottles: two liters Year 1973: logo Logo was changed Slogan: Join the Pepsi people, feeling free Reason: One people, many personalities Year 1975: Pepsi challenge Commercials: results of the Pepsi challenge was made public in TV Jingle: You’ve got to live Pepsi got a lot to give Bottle: introduction of two liter plastishield bottles Year 1978: Packaging: introduced the 12 packed cans Year 1991: Packaging: PET Logo: changed Year 1993: theme Slogan: Be young have fun Year 2001: theme Slogan: The joy of Pepsi References Ads & history highlights (2007). Retrieved November 8, 2007   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://www.pepsi.com/help/faqs/faq.php?category=ads_and_history &page=highlights Davidson, M. W. & FSU (2004). The Pepsi generation. Retrieved November 8, 2007   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://micro.magnet.fsu.edu/creatures/pages/pepsi.html