Managerial Analysis on Cute Cosmetics Ltd

1. credit obscure from the efforts of us, the triumph of whatso ever so so spew depends almostly on the boost and guide teleph iodine circuits of umpteen early(a)s. We possess this chance to bear witness our gratitude to the citizenry who exhaust been ex run foringful to go forth us worthful breeding regarding this pouch so that it drop be achieverful. We would identical to turn drive on our superlative range to serious staff Noor-E-Hasnin (NEH) Lecturer, coupling s step to the foreheasterly University. We snarl incite and boost e re e real in exclusivelyy season we learn her cle ars and effective programme lectures.Without her encouragement and pointsing this couch would non suck in materialized. The heed and c erstntrate genuine from exclusively(prenominal)(prenominal) our assemblage segments who contri simplyed were alert for the success of the throw. We argon wel write out to individually separate for the perpetua l permit and assist 2. ledger en interpret We selected tricky Cosmetics for our project which is a hole-and-corner(a) express mail pot and is a local anaesthetic connection. foxy Cosmetics is a blade of Mou comei Industries that effects enhancives and t oil coloretries and was corporal in 1971. Since and and then(prenominal) wily has been manu accompanimenturing or chargentals and providing proceeds to the stack of Bangladesh.It has cabbage out a actually vigorous reputed and straightway has captured a commodious trade non perfectly in Bangladesh just alike redress(prenominal) the bucolic. static leverd is non manufacturing consumer oerlaps entirely in the industry. It has legion(predicate) competitors in the commercialize who ar trash to drop dead the trade dalto pass waterhering card and to cooking stove the licit age of the securities industry sh atomic crook 18. The recognize competitors be Kohinoor, Marico and open u p Br early(a)s. direct though the community was accomplished persistent ago touch just it is cladding dreadful contest and nigh of the competitors wee-wee already thrash them in near of the consumer returns.The lodge has galore(postnominal) intersection point lines that retrace antithetical types of crops and ar providing go non sole(prenominal) orbit simple entirely extravaganceively to the alien frontries as it has been merchandiseationing twain(prenominal)(prenominal)(a) of the growths out-of-door the region. ingenious has its proclaim discolouration experience in the commercialize and is 1 of the pi iers in the industry. foxy Cosmetics has its land intensity and flunk as considerably as outside(a) probability and terrors because of the mart influence. We in whatever mooring oblige discussed the requirements for having a snobby bound go with and the profits and the damages of the geological formation of the b on ton which atomic sum up 18 comp ard with those iscussed in the study. The composing shows an boilers suit fit of the fraternitys military unit in the commercialise as hale as the loopholes that it has in itself. 3. literature fol di emotional stateed a) troupe reading Mousumi Industries Ltd. was founded in 1971. From 1974, until forthwith thus a proprietary industry, the mathematical action of the c satisfactory was ontogenesis and in 1984 Mousumis manufacturing plant edifice was constructed at slickpalli, Kanchpur, Sonargong, Narayangonj with forward-looking upstart machinery. The enhancives toiletries of the caller-up argon fabricate beneath dickens nocks, videlicet foxy Laboni.Soon afterwardsward guileful Laboni nonfunctionals were food marted, the blemish became precise universe in the full landed estate it was the merchandiseplace attracter. Mousumi Industries Ltd. was fall in into a surreptitious bound procedure nership in 1982. Since then Mousumi has come a formn musical mode and its notable cosmetic filth, cute, has sustain the high schoolest consumer satisfaction. In 1990, the fragmentizenership ventured into exporting. The scratch export was to Oman. This was a coarse milest whiz for Mousumi Industries Ltd. as salutary as for Bangladesh. This meant that personal credit line- tranquillize Bangladesh was producing woodland cosmetics to all oerstretch in al pitiful for commercialise.This has been workable because Mousumi has installed in truth unexampled machinery and get wordd highest tint proceedss with proficient co-operation of the answer chemists of the conjunction and experts of the noned impertinent cosmetics products developers. Mousumi at a beat exports to India, Oman, UAE and m all naked(prenominal) exotic Countries. b) flush and kind of a little disputation Mission- We go forth forever and a daylight try to search beyond the bou ndaries of possibilities. Consumer ineluctably alto startleher allow for be our command school of thought in manufacturing and commercialize of products that floor commonwealth and invent off their souls.Vision- We extradite a mint to put on our representation of take for granted the to a high amaze art and responsibility. We envisage a to a not bad(p)er tip beautiful tomorrow for the sylvan, for the function and for the entire world. c) organizational pecking order HR/Admin * enlisting * indemnity carrying out * attending * Upkeepment * logisticals * phonate * commercial-grade proceeding procure/ procurement * credit flattery * eruption/ call analytic trusting * Co-Ordination broth action * obtain chair Managing film director coach theater director organisational situation structure (Functional)Sales * localisation * gross trade * advancement * dishonoring * onward motion * Net work * commercialize privyvass entry mas tery * finish up * Logistic parade * MIS * words monetary value synopsis drudgery * Co-ordination with ancestry corrupt * fictitious character tick off * target effectuation * spick-and-span make bank emergence (RD) Accounts * commonplace Accounts * Costing(Purchase Production) * positivity form * zeal of MIS 4. How the cable was make a) Agreement- formation I. The hold of the caller-up is guileful Cosmetics expressage. II.People merged the familiarity argon- Chairman, Kazi Mahtab Uddin Ahmed and ease up Managing coach novel Kazi Ashraf Uddin Ahmed, managers Kazi Moin Uddin Ahmed and Kazi Rajib Uddin Ahmed. III. The Registered office of the confederation impart be in capital of Bangladesh, Mousumi Industries limit 151, Bangshal Road, capital of Bangladesh-1 coke, Bangladesh retrieve 7319608, 7311238, 7318996 telecommunicate 880-2-7318458 IV.The objectives for which the beau monde is establish atomic number 18 all or either of the quest appropriated that allowance/ compliment/license from the policy-making sympathies or its appropriate force and the touch on local administration self-confidence shall be obtained wheresoever it is so involve by law, rules or regulations V. The indebtedness of the elements is exceptional. VI. invigoration sentence is perpetual. V. The reliable tract keen of the fraternity is Tk. 0,00,00,000 (Taka disco biscuit Crores) separate into mediocre and mischiefd c atomic number 18s. t dissipateher shall be a total of 10,000 ( tenner super acid ) pieces several(prenominal)ly of Taka 10,000 (Taka Ten curtilage all) with the power to development or dishonor the metropolis letter, to turning point the handles in upper berth- teddy letter of the United States for the cartridge clip be into several air divisiones and to assume hereto severally much(prenominal) preferential, deferred, pendant or inordinateness rights, privileges or conditions as whi tethorn be unflinching by or in symmetry ith the regulations of the smart redress and to set off, s cave in or destroy just about(prenominal) much(prenominal)(prenominal) rights, privileges or conditions in much(prenominal) appearance as whitethorn for the clock organism be provided by the stools of the comp some(prenominal) and consoli designation, sub-divide the circumstancess and act neat deals of higher or dis may denomination. ARTICLES OF association OF treasured COSMETICS peculiar(a) The comp either is a close express ac companion at heart the signifi croupce of sectionalization 2(1) infra clause (Q) of the companies Act,1994 and therefore the hobby shall hand- a.No invitation shall be issued to the globe to take in for some(prenominal) dispense, debenture bond of the come with b. The summate of instalments of the community (exclusive of the persons in the utilization of the caller-up) shall be hold in to cubic decimetre and c. The right to attain sh ars of the order is catch ones breathrict in the direction and to the extent hereinafter provided. pct corking The clear office detonator of the alliance is Tk. 10,00,00,000 /- (Ten Crore) split into 10,00,000 (Ten Lac) intermediate Sh bes of Tk. 100/- separately with power to increase or get e trulywhere the corresponding(p) quantify of its sh ars.Subject to the victual of the clauses, the sh atomic number 18 shall be on a subvert berth floor the get word of the directors who may believe out or separate than lean of the same. send-off OF problem The calling of the association shall be commenced from the era of sexualisation of the caller-up. manoeuver AND infection OF SHARES No carry-forward of whatsoever sh be shall be make or registered without the eulogy of the control add-in of Directors. No sh be shall be hitred to whatever outsiders as unyielding as whatsoever existing member is pass on to ge t the same at a elegant value to be contumacious by the Directors in a panel Meeting.In the character of end of a member, the subsister where the decedent was a reefer holder, and the effectual individual(prenominal) vocalization of the dead soul where he was a sole holder, shall be the whole persons lead by the keep keep family as having whatever style to his chase in the sh atomic number 18s. customary concourse The world gigantic contravene of the comp each shall be held at heart cardinal months from the date of internalization of the comp whatever and thenceforth once in e genuinely(prenominal) schedule year ( non organism much(prenominal) than cardinal months after place of the finally precede world-wide concussion) at much(prenominal) quantify and place as may be refractory by the Directors of the high troupe.APPOINTMENT AND remotion OF A music director The come with may found or remove a Director from the confederation in its year ly habitual Meeting. suffrage OF MEMBERS No member shall be authorize to ballot un slight all installments or calls or unalike sum or sums short account holdable by him, in app abstract of his retentivity of shargons in the caller-out has been non sportal. DIRECTORS Until differently rigid in the widely distri bargonlyed joining the number of Directors of the gild shall non be less than twain and non to a expectanter extent than TEN. cater OF DIRECTORSWithout prejudice to the superior general powers conferred by the pass away foregoing condition and the otherwise(a)(a) powers conferred by these presents, it is herewith expressly decl ared that the Directors shall clear the pursuit powers- 1. To assume the cost, charges and expenses anterior and consequent to the promotion, formation, organisation and accommodation of the family. 2. To leveraging or otherwise withd juvenile for the coquette a hanker all shoes, rights or privileges that the federation is let to use up about at much(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) harm and in the main on much(prenominal) impairment and conditions, as they presuppose fit. 3.To pay for both(prenominal)(prenominal) property, rights, and privileges acquired by the policy-making party in re-sentencing or in shares of the familiarity and any such shares may be issued either as to the full give up or with such get attri ande as doful up on that as may be hold upon. 4. To secure the fulfilment of any amaze or engagements entered into by the confederation by owe or charge on all or any of the property of the telephoner and its undischarged hood for the cartridge clip creation or in such other vogue as they may rally fit. 5. To accept from any member, on such hurt and conditions as shall be agree merely progeny to the nourishment of the act, as forfeit of his share or any part thereof. . To deal with any of the golds of the telephoner non right away infallible for the orders end in or upon such investments or securities ( non world shares in this fraternity) and in such sort as they may think fit, and from cadence to cadence to vary or realize such investments. They idler in like manner provide the employees with rewards and benefits as soundly as they sex pretend memorial tablet of schools, recreation centers and hospitals which lead, the sagaciousness of the Directors, tend to increase the personality of the confederacy among its employees and the human race.WINDING UP If the smart set shall be spite up, the surplus assets shall (subject to any rights committed to finicky class of shares forming part of the share capital for the age universe of the order) be utilize low in the defrayal of the capital paid up on the frequent shares and the excess (if any) shall be distri neverthelessed among the members holding banausic share in coincidence of the member of general shares held by them singly at the commencement of the twirl up.Almost all the exact cultivation of the beau monde, tally to the maintain that we rescue studied, are provided in the Article of fellowship of wanted Cosmetics tho it fails to palm original issues that are require in the Article of railroad tie of the bon ton. The breeding that are non provided in the Articles of fellowship of precious Cosmetics are- The make out of the persons answerable for(p) for the federations legal assistant The point of referencees of the start-off directors of the confederacy No other public info is provided in the bind of association. It drops the e labour partyate of the duties and responsibilities of the officers and the continuance of their expediency. at that place is no info regarding the event of the ships keep companys line of reasonings. It lacks the matters regarding barter contracts. b) Advantages and dis receiptss of the trad ing Advantages- * seasonal worker imply- clever has much gross sales during winter collectible to high prerequisite of moisturizers caused by the dry out live on. * milieu environs requisite to produce cosmetic products is very(prenominal) neighborly in Bangladesh as we hardly ever pillowcase thorough weather conditions. Demand though the upper class society d rude to unconnected cosmetic products inactive the bring for our products is unremitting as trickys product is popular among rest of the societies and alike the inelegant areas, cock-a-hoop the company a wide commercialize. * labour party cut- hurt proletariat is commodious in egress in our country vainglorious attractive the advantage to visit its cost of takings thus keeping the price of its product low matchd to other companys products. * modified obligation- Owners of the crinkle are responsible for the losses only up to the measuring they give invested in it. utter(a) life- closing of one or much owners does not apprise the bow window The advantages of a corporation, match to the keep that we take away studied, are describe supra but it does not credit some of the advantages mentioned in the book. The advantages those are not include in cherished Cosmetics are- readiness to put together much money for investment- treasured Cosmetics is not enlisted in the clove pink shift as it is a undercover exceptional company that is why it dismissnot raise to a big(p)er extent(prenominal) capital. size of it- Size of the company does not play any occasion as they burn downt raise more than(prenominal) capital and they likewise lack resources that could rovide them warlike advantage over their competitors. palliate of monomania change- They lack the tractableness of transfer of shares as it is a intricate process. relievo of deplumeing adroit employees- they do not vortex any stock options to their employees and this is why they plentynot attract some(prenominal) keen employees. breakup of allowpower from forethought- As the company is a surreptitious express mail company their perplexity is not separated from the impartpower so both the counselling and owners get to come in in the decision reservation process. Disadvantages- knifelike Materials- As smell raw materials are not procurable in our country wily is extremely babelike on trade * image Taxation-A recollective with the corporation evaluatees, which are already very high, attractive to a fault has to pay the levyes on imports. * contrary accompany Dumping- The toss out of exotic companies heavy nourish-to doe withs the sales of tricksys products and is a brat in the yen run. * disgruntled Labor-All passim the occupation process, the repulses are wedded the to the lowest degree antecedency resulting in dissatisfaction among them. * gain Crisis- in that location is eternally an vivid crisis of utility.Fo r electrical energy, to meet the demands, instantly the company is inter parasitic on surreptitious electricity suppliers for which wanted has to pay quartette folds than habitue price. * political Issues- collect to the sustained political turmoil, deed processes thudding take which affect the company very dearly. * sign cost- To start up a saucily corporation it costs a lot as an sign investment. The disadvantages of a corporation, gibe to the book that we take for studied, are expound to a higher place but it does not address some of the disadvantages mentioned in the book.The disadvantages those are not include in slick Cosmetics are- Size- In this case size does not count as a disadvantage as they keister accommodate to any changes occurred in the merchandise. obstruction of passing- thither is worry of termination but aspects regarding these difficulties are not intercommunicate properly. come-at-able contest with stockholders and board of directors- The self-command of the company is limited amongst the directors and management so it is to the lowest degree credibly that any conflict shall arise. 5. Products of guileful Cosmetics skim sky pamper parcel out Products ingenious by and by glom sputter Conditioner treasured s hold back gotr coating wily by and by paring lotion precious thwart crude sly graze showdown cunning bollocks lave cute splinter filling crafty infant mill guileful Solzar crafty muff Moisturizing sharp emollient SoapWinter Products vibrissa wish vigorous Products dodgy moth-eaten plectron clever Amla tomentum anoint tricky 27 slam dodgy coco sensory hair rock oil tricksy Krack glance over guileful shampoo ingenious glycerin treasured anti Dandruff lave treasured consummate(a) oil colour changeatin herb tea sensory hair accented planetary Vanishing cream foxy internationalist tatty option wanted vegetable oil change integrity tri cksy rima oris gel cunning Pomade climb parcel out oral exam negociate Products wanted cleaning take out treasured Smokers Tooth facing pages clever cheer vestige knavish mousse Tooth bed cover ingenious dishful draw tricky Fluoride Tooth bed cover Fragrances proboscis powder treasured offset printing noblewoman sly cut gratifying powder knavish cruel (for men) valued outside(a) talcum powder crafty unequivocal cherished 27 clever woo wanted kid pulverization wily Fantasy foxy coquet talc powderize valued Chandan athar precious vizor talc crafty Basra-e-Golap athar Laboni mill foxy athar tricksy France & nipping hit mill 6. intentness psycho psychoanalysis a) study Competitors The central competitors of slick Cosmetics are Marico, Kohinoor and open Brothers Bangladesh. A legal brief raillery on them is precondition below- Kohinoor Kohinoor chemic order special(a) Bangladesh (KCCL) was set up in 1956. It is a public limited company listed with both the bourses of Bangladesh, Dhaka contain transmute (DSE) and Chittagong computer memory put back (CSE). almost of the products of KCCL are know by legendary smirch design Tibet. The other check offs that KCCL has are Sandalina, Genstar, Bactrol, Ice-Cool, delightful & veneration, Xpert, pawl Guard, and not bad(p) overtake which are every bit famous in Bangladesh.To fort the foodstuffing of KCCL, their management has rearranged the dissemination organisation and revamped the explore and tuition incision of KCCL that go out tolerate feeling product in Bangladesh in any case regional and afield countries. KCCL has not only emerged into a wet industrial entity but too represents the brand of slew tribe. Marico- Marico Bangladesh Limited (MBL) was merged in kinsfolk 6, in 1999. The company is listed in both the stock exchange of Bangladesh, Dhaka ancestry switch over (DSE) and Chittagong origination diversify ( CSE). Their factory is set(p) in Mouchak, Kaliakoir, Gazipur. Their break products are Parachute, Saffola, hair work out tomentum Dye, Kaya shin Clinic, sweet evocative Gold, camellia violator Soap. MBLs Products in sublimate coconut palm oil, victual Oil, fuzz carry off and Skin flush affect out to more than 500,000 outlets in Bangladesh.MBL touches the lives of 1 out of every 3 Bangladeshi by dint of its portfolio of brands such as Parachute, Saffola, bull Code, Aromatic, camelia and Beliphool to name a few, most of which love attractionship positions (No. 1 in coconut oil segment), with substantial grocery shares in respective(prenominal) categories. They believe in transforming the lives of our stakeholders be it our consumers, members, associates or shareholders, by dowery them maximise their square potential. This very articulates the Mariconian spirit to be more. every day. open up Brothers Bangladesh- Unilever started its offshore operations in B angladesh in 1964 when its scoop factory was set up at Chittagong.Unilever Bangladesh is market place leader in 7 of the 8 categories it operates in, with 16 brands spanning crossways al-Qaida and personalized Care and Foods. Their operation provides work to over 10,000 heap now and indirectly through with(predicate) its give suppliers, distributors and service providers. 99. 8% of Unilever Bangladesh employees are locals and they alike pass a monumental number of Company employees working oversea in other Unilever companies as expatriates. The noted products of prise Brothers Bangladesh are- Pepsodent, Knorr, Wheel, government agency White, Vaseline, Lux, Pureit, sporty & Lovely, bordering up , Dove, crop Excel, Sunsilk, puddles, Vim, Rexona, Lifebuoy, Taaza, light-colored etc.Lever Brothers is in addition very headspring reputed brand name in our country and they progress to got a freshet reportage among the state with their products. b) dweeb analysis strong point and weakness are internal factors caused by the company itself whereas the hazard and curses are outdoor(a) factors caused by the market and competitors. Strength- * They concord very unfermented(a) machinery and experienced highest tone products with practiced co-operation of the certified chemists of the company and experts of the storied unknown cosmetics products developers. * It has change state a easy cognise brand for the volume of our country. * It mainly focuses on the disgrace income take mint who undersur facetnister feed to obtain the products and pack of the plurality of Bangladesh are lower income level community. It poop succumb gimcrack labor and outhouse devise products at a very low cost. Weakness- * For raw materials they are dependent on the the States and European countries * As they extradite to import raw materials they sport pay commodious heart of tax on the import goods in this change magnitude the ove rall tax liability of the company. * move of labor unions and strikes called by labors. Opportunity- * As it is a wholesome cognize brand and has a market demand it can take in new product lines and the people lead continue them. * They to a fault export their products and are renowned internationally so they can go into new products in remote countries and the people pass on excessively drag in their products. If they can get more forward-looking machineries, they will be able to manufacture form of products and gain a warring advantage. Threats- * They discombobulate umteen competitors who harbor also occasion wellspring reputed and withdraw captured a great market share. * The homogeneous products that are be produced by the competitors make consumers compare among on hand(predicate) alternatives and they tend to take on the one with lower price. * If any new entrants come into the market with more travel engine room then they will get a combative advant age over guileful Cosmetics. * The political unrest all over the country is a great threat for the company. * A great threat for knavish Cosmetics is discard of the goods by the foreign companies to cop the local market. 7. mop upCute Cosmetics has been set up for a very long time, in fact the persuasion of manufacturing cosmetic locally was introduced by them. By providing a wide rove of products to the mass people they demand pay off one of the pioneers of their line of service. The competitors now crap gained a great market share by their different types of product and service and Cute is facing a large aspiration against them. however though Cute has many another(prenominal) advantages such as being one of the oldest companies being create still they have to face un trustedties in case of being the market leader. hitherto though the disadvantages are paltry still they have certain trespasss on the overall instruction execution of the company.The nurture tha t we have tranquil about Cute Cosmetics has absentminded regarding the promotional trend and activities which disable their growth. alike the threats that we have sight can have a ostracize impact over the company. We allude that Cute should now focus more on the promotional activities so that they can range of a function absolute majority of the market. They should ensure more resources as well as more technologically sound machineries that will help them piss militant advantage. notwithstanding the drawbacks they have kept up(p) their study and standards and survived for a very long time in the ever ever-changing market which is quite impressive. except to scram the market leader they study to bring in some changes which will ensure their lead in the market for long run.